Introduction: Graphic Design is just like any other type of art form - it's all about storytelling. If you can tell a story through the media you're using you'll be able to speak to potential buyers, create more revenue and build networks. That's what I do. By looking at each project the viewer can see what demographic the piece adheres to.
When I take on a client, I can become part of their world for a short time (or longer depending on project length). It's almost like acting. You take on that role, study it, and become the character. That's what helps me understand who your demographic is and it's what makes a campaign or advertisement so successful.