Body Focus Fitness & Performance

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About

Tempe, Arizona's Body Focus Fitness & Performance is a private group fitness training and personal training studio. Founded by personal trainer Kevin C. Freeland in 2005, the mission from the start was to bring back reality to the fitness industry. To a certain extent, fitness was, and still remains, a sea of false promises and gimmicks based more on marketing compared to exercise science. Fad diets, machines and abdominal gizmos got most of the attention as people bought them, and largely got them nowhere. At Body Focus Fitness we ignored the trends and brought to the general public elite athletic training and real-world fitness. Soon people of all types were enjoying the benefits of our expertise and knowledge. Through our programs busy "soccer moms", runners with nagging injuries, weekend warriors and high-school athletes were improving their form, function and fitness. Word has spread until Body Focus Fitness & Performance became one of the east valley's most famous private fitness facility of its kind.

Overview

1 employee

21 years in business

Business hours

SunClosedMon5:00 am - 7:00 pm

Payment methods

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Services offered

Event to prep for

Athletic event or competition

Vacation

Wedding

Fitness goals

Lose weight

Get toned

Build muscle

Gain flexibility

Client age

Younger than 18

18 - 22 years old

23 - 30 years old

31 - 40 years old

Projects and media

Reviews

Exceptional 5.0

8 reviews

5

100%

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Read reviews that mention:

Teresa J.

Feb 7, 2013

Brace yourself, because if youre looking for physical fitness you can find the best trainers in Phoenix at Body Focus Fitness. They offer a range of different types of personal fitness from one-on-one training to specialized classes where you work out next to, but not with, other clients. It is my opinion that this is the best workout you can get in Phoenix. Bring your goals, injuries if you have them, and experience or lack thereof, and the workouts will be broken down and explained step-by-step. The experience is different every day whether you come for personal or group training. Your trainer will create exercises for you to complete that will target groups of muscles to work together rather than just one repetitive gym machine motion. Different types of equipment is used in every workout to keep you distracted from the task at hand, such as dumbbells, kettlebells, ropes, tires, sledgehammers, pull up bars, giant tires, barbells, and parallel bars, plus there are running drills, agility lessons, and they measure your body fat using an ultrasound-based calculator (no weird pinch) and provide you with nutrition advice, if need be. You can go a few days a week or a few more days a week. I built up my stamina to the point that I was able to work out every day. After working out at Body Focus Fitness I significantly increased my skating and running speed and increased my overall muscle mass while lowering my body fat percentage. Plus, there are no annoying upsells. No additional or hidden fees, no logo shirts to buy, no supplement pushes, and no outside competitions that funnel sign-up fees to the gym owner: THIS IS NOT CROSSFIT! In fact, this is BETTER than Crossfit for the simple reason that the workout, while in a group setting, is about YOU. Your weights, times, strength and speed are your own NOT written on a board for everyone in the class to see! This is not a competition this is self-improvement. I push myself hard to beat my own times or weights. Im not interested in what other people are doing because I feel that improving your physique is a personal thing, tailored to the individual and cant be properly judged amongst competitors who may be of different height, weight, or experience than you. I will never lie and say that the workouts are easy; they are not. But they are not difficult. The hardest part is showing up after that, youre walked through a warmup and a daily workout that changes. Youre given the tools to finish the job. And a 45-minute class of high intensity interval training is not only over faster than you think but the unique combination of strength training + cardio keeps your metabolism humming for hours which is much more efficient than wasting unnecessary extra time doing endless repetitions in the gym.

Alison G.

Nov 11, 2012

Kevin changed my life and made me look and feel better than I ever have before. I went in weighing about 150... and wanted to get in shape before my wedding. In less 3 months, I lost 18 pounds and gained muscle in all the right places. (I went 3 times a week for 30 minutes and did not work out on my own beyond that.) He also introduced me to the Paleo diet, which has pretty much solved my former stomach problems. The great thing about Kevin's workouts... he mixes it up and stays away from your traditional weight machines. Instead, he uses kettlebells (my favorite!), giant tires, ropes, a rowing machine, barbells... and much more. As we speak, I'm asking for more workout sessions as a Christmas gift from my husband. I've been miserable without Kevin's workouts and I can't WAIT to return.

Kamal V.

Feb 4, 2013

Been coming to Kevin for last three years. Love the boot camp style of classes. Exercises combinations never repeated. Always something new for creating muscle confusion. Good combination of strength and cardio training.

Daniel O.

Jan 28, 2013

Halina S.

Nov 11, 2012

I am still kind of new to Body Focus Fitness & Performance; however there is no other place I would rather go! I was looking for a place where I would feel comfortable trying to learn how to work out, a place where not only the instructor but also the members would help me achieve that goal. Kevin is an amazing instructor! Hell set you up for success! Hell show you and teach you about your bodys abilities you may have forgotten you have! His routines are intense yet doable! This is my very first time joining a fitness group, I was super nervous thinking that everyone would be so much more advance and yes they are, but they welcome you to their group with no questions asked! So dont waste your money on expensive gym memberships, come meet Kevin you wont regret it!

FAQs

What types of customers have you worked with?
The average client at Body Focus Fitness and Performance is a person just like you. A person who wakes up one day and realizes that they haven't paid proper attention to their health and fitness and that they have "let themselves go". We teach that person how to incorporate proper nutrition and exercise principles into their lives so that they regain that which they have lost, and that they may accomplish more that they can imagine in the future.
What advice would you give a customer looking to hire a provider in your area of work?
The first three things to look for when choosing a trainer are: education, certification and experience. If a trainer possesses these three things then it is likely that they will have at least a basic competency level. But beyond that it is important that your trainer provide a client focused experience. Too many trainers out there are trying to mold every client into a predetermined image of what they think represents fitness when the truth is that there are many different destinations one may reach on their fitness journey. The best trainers out there work with each client to figure out the path and destination that best suits the individual.

Body Focus Fitness & Performance

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