Golden Opportunities

Introduction: We believe that all new 2013 Business Plans should include a Golden Opportunities (GO) social media marketing plan and strategy. Developing a GO plan requires attention to all aspects of your marketing strategy including social media, public relations, advertising, customer service, human resources, offline, and online marketing. A GO plan starts with a solid foundation of search engine optimization (SEO) and social media optimization (SMO). For long term results, all marketers need to consider how they can leverage the conversations taking place in the online viral communities social media destination sites and create a well-defined community management strategy. Our approach produces measurable results. You are probably wondering if it's a good idea to outsource your social media efforts. GO clients certainly think so. The numbers explain why. On average, after six months, * Community sizes grew 85% * Engagement increased 130% * Brand visibility via content impressions increased 290% We will carefully analyze all the social media tools available and show youhow you could incorporate new media into your business plan. GO will then design them into your social media marketing plan, using social CRM to change your firm into a new Social Business. GO uses all the following information to continuously improve your firms Return on Investment of the following: * Market Research * Competitor Analysis * Interview key stakeholders * Review all your existing marketing materials * Research industry blogs and social media properties * Recommend a blog strategy and ongoing support * Identify similar social media industry websites * Recommend/implement effective use of social media * Recommend/implement effective use of web publishing * Recommend/implement effective use of internet and digital marketing * Set metrics and benchmarks to measure success The GO social media marketing plan deliverable will be a document detailing our research with specific recommendations for your company's specific social media marketing strategy. GO delivers a custom-tailored social media marketing plan distinguishing between short and long term recommendations that can be implemented in phases to suit your budget. The social media processes to be researched, explored and implemented will include the following: * Social Media Growth Strategy and Consultation * Content Development and Curation * Custom Content Calendar * Online Community Management * Social Media Sentiment * Channel Monitoring and Listening * Social Media Promotion * Web Page Design and Publishing * Social Networking Sites * Podcasts * Wikis * Link Building * Employee Training and Education * Metrics, Reporting and Analysis