FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
In general, we work on per-project fees. These fees are based on the value to the client (a logo for a local dry cleaner has a different value than a logo for a national concern). Paul Rand, designer of the original logos for IBM, UPS, Cummings, and many others, once said that his fee was the same whether it took him 5 minutes or 5 months to figure out the solution. It all came down to his experience and channeling it. A client once asked how long it had taken to design a certain poster we had done. While it was designed over the course of three weeks, the answer should have been "twenty years".
- What education and/or training do you have that relates to your work?
Marc has been teaching for more than twenty years, in both graduate and undergraduate programs, in some of the best programs from the West Coast to the East Coast, and even down in Mexico. Which, by default, makes Marc the educator. Of course, part of educating both students and clients is being on top of all industry advancements.
- How did you get started doing this type of work?
It's all part of a continuum, that started at an early age. Keeping journals since the age of ten, sketchbooks from teenage years, decades of travel and understanding cultures of all kinds - whether the many cultures in the U.S. or elsewhere - have all added up to a life of visual storytelling.