Introduction: Developed creative campaign concepts, working closely with copy writers, brand management, integrated communications management, and product managers as applicable. Interacted with client management and staff to develop designs, advertising and collateral materials in support of corporate strategic objectives.
Participated in brainstorming sessions with management, staff and outside agencies in order to develop ideas for campaign concepts, visuals, and copy.
Developed original graphics and designs to support marketing and collateral such as, but not limited to, flyers, posters, brochures, booth graphics, banners, sales tools, promotional items, and other graphics material as required. Also developed collateral product material - catalogs, packaging, labeling, Directions for Use and Illustrations.
Consulted with functional departments throughout the organization to develop graphic standards and templates that will drive message consistency and efficiency.