Pietryla PR and Marketing LLC

Introduction: I have worked in-house, at an agency and have owned my own business for a number of years. Seeing the industry from many different sides gives me a more thoughtful perspective. I bring that "keep it simple" principle to my consulting work. Right now, there are more options than ever in the marketing and PR game. With social becoming more ubiquitous there is a lot going on. Especially for smaller or new business owners it can get really noisy really fast. It's easy to get a bit overwhelmed. But, all of the pieces still fit together in the same traditional ways. There is no need to get fancy -- but you can save yourself a lot of money by leveraging today's technology to do the heavy lifting. That's where I come in. I know where to trim the fat and create a plan that works. Plus, since I know how to run a business the plan is going to accomplish your business goals. Too often, junior or new strategists will take a box off the shelf and say, "There you go, it worked for everyone before you. This is what you need." That's the wrong way to make a business decision. And, it's definitely the wrong way to sell. I like creating something that works to improve a business. When someone comes to me and says they increased their sales, that makes me so happy. I literally dream about ways to make it easier for people to market themselves better. That, and writing. I love my work. As a result I'm very good at it.