Breakthru Communications

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Introduction: In today's less-forgiving markets, customers, prospects and the media often turning to information are all being deluged with product and company news. It takes innovative, aggressive approaches to lift your company above the static. Marketing and public relations today goes beyond "media relations" to a rounded series of events and communications targeted at key influencers in the client's target markets. Breakthru is passionate about our client's market success because making ones mark in todays crowded markets requires a blend of multiple marketing disciplines, and Breakthru offers them all with expert writers and professional digital and print graphics designers. Breakthru's clients expect and know that their messages will "break through" all the noise.

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What advice would you give a customer looking to hire a provider in your area of work?
When hiring a consultant for business development (marketing and public relations), make sure you check references and also thoroughly discuss your goals and objectives up front, probing for how the consultant would address key concerns. Business development (marketing and public relations) is more art than science, and in many cases, a result that would please another client is not the same as a result that would please you. I have heard from too many clients who felt they had paid a lot of money and had gotten nothing in return. In some cases, it may have been a poorly qualified consultant, but in many cases I am guessing it was simply a mismatch of client and consultant viewpoints and priorities.