FAQs
- Describe a recent project you are fond of. How long did it take?
We had a client that had a dating & match service... sort of like a dating service but designed around those that didn't want to go the Internet route. She had been running two outdoor billboards at a cost of $1,250 per month, each! She had not received one lead, not one phone call when we started working with her. We suggested that she try and get out of her contract and cancel her billboards and spend the money on other more efficient lead generators. She tried but was not able to walk away from her existing contract. So we came up with a new strategy... redesign her billboards with very simple, but super-high impact design. We came up with the slogan: "BECAUSE INTERNET DATING SUCKS!" We used loud orange and yellow colors, with the headline and submitted the new artwork. Within the first 6 hours of the artwork being posted on the billboards, she received 3 new leads. After one month, her billboards we're one of her biggest lead generators.