FAQs
- How did you get started doing this type of work?
Before starting this business I managed the sign department for another company. Over and over I saw that small business owners had a hard time keeping track of their marketing materials, especially their original logo design files. So every time they wanted to get a new type of product for their business (shirts, business cards, brochures, hats, promotional products, etc.) they provided low quality images that would have to be "recreated" in order to produce a quality product. I noticed that there was an extreme lack of efficiency and also lack of brand consistency. When starting this business, we hoped to reduce some of the frustrations, inefficiency and inconsistencies for small business owners. We not only keep all of our client files so our clients can access them whenever they need them, we also provide a huge variety of services for our clients so we can make sure they are getting brand consistency and highest quality products.
- What advice would you give a customer looking to hire a provider in your area of work?
When looking for a marketing professional, make sure you find someone who will listen to your goals and work within your budget to make those goals a reality. Probably the single most important thing to look for is a company who actually listens to you rather than putting you in their "normal pipeline" of marketing. Each business is different so a marketing plan for one company shouldn't be the same for another, even if you are in the same industry. If your marketing professional tries to coerce or force you into a certain method of marketing that excedes your budget, or doesn't accomplish your goals, steer clear! They don't have the expertise or creativity to taylor their products/services to your specific needs. They only know "hard sales" which means that they are only concerned with making the sale, not helping you reach your business goals.