Susan M. Shaffer dba Shaffer Communications

Introduction: Utilizing traditional and new media channels, I deliver branded results on time and within your budget. My track record includes generating media placements (media impressions from 50 million to more than 365 million) that achieved positive product and/or corporate image for clients. My specialties include healthcare/pharmaceuticals/hospitals; high-tech and bio-tech; B2B/professional services; home goods and consumer products; fashion; food and beverages; nutraceuticals; population health management; alternative energy and IT. My services include the following: * product launches * post-launch programming/execution * cause-related and disease awareness campaigns * message development * issues management * crisis communications * managed media relations and media placements * communications counsel and media training * web content * social media * blogs * e-marketing * white papers * Op-eds * video scripting * advocacy building * scientific communications * DTC * trade shows * events and promotions