FAQs
- What education and/or training do you have that relates to your work?
Google AdWords certification Google Analytics certification Yahoo! / Bing Merger educated
Alison Castillo
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Introduction: I take a holistic approach to all campaigns taking into consideration all factors that effect performance. Simple bid management does not produce results! Web analytics, landing page optimization and ad copy play as much of a role in the performance of a campaign as each keyword and ad group.
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