Home Staging & Redesigning

Q. Why does your work stand out from others who do what you do?

A. Like most staging businesses we help you prepare your home so that it sells as quickly as possible and for the highest price. We go above and beyond by insuring that this new design will still be functional and comfortable for you while your home is on the market.

Q. What do you like most about your job?

A. Meeting new challenges, making new friends, and adding more satisfied clients to our list! Each home is unique which provides variety so that our work never become commonplace.

Q. What questions do customers most commonly ask you? What's your answer?

A. Q: How important are first impressions?

A: Potential buyers will develop an overall attitude about your home within the first fifteen seconds of entry.

Q: Are good photographs of our staged home important for it’s sale?

A: At least 85 percent of perspective buyers will look on-line before contacting an agent to show the property. The quality of those photographs represent a “first impression”.

Q: How do you make decisions about changing a homes interior?

A: We use the basic design principles of proportion; scale and visual weight; rhythm; balance; style and emphasis to create a harmonious composition that is more appealing to a wide variety of tastes.

Q: What are “emotional connection points”, and why are they important?

A: They are subtle, strategically placed, focal points that subconsciously cause buyers to feel at home. A decision to buy is rarely made without this connection.

Q: Is home staging a new profession?

A: Yes. In the past, home owners have tried to present their homes for sale based on their own sense of style. This profession was created to help the seller emotionally detach from the home and redecorate without personalizing the space. Staging allows their home to appeal to a broader group of buyers.

Q: Can I stage my own home without the help of a staging professional?

A: You can try…but, it is extremely difficult to stage your own home because it is impossible for you to view it objectively. Professional stagers actually hire other stagers when putting their own homes on the market!

Q: Can I help you transform my home?

A: Of course, or you can do it yourself based on our recommendations.

Q: You describe your services as an investment. What does that mean?

A: According to RESA, the Real Estate Staging Association, in a combined report on home sales in 2007 & 2008, staged homes spent an average of 69% fewer days on the market than non-staged homes. In another study by HomeGain in 2009, an average of $300 to $400 was spent on staging a home which resulted in an average increase in the selling price of $1500 to $2000. A great return on your investment in both reduced time on the market and increased selling price.