Q. What advice do you have for a customer looking to hire a provider like you?
A. BUYER BEWARE!!!
With the advent of digital cameras, anyone with a few $$ and photoshop can post themselves as a professional.
Look at their work.
Who has hired them in the past.
Are they technically sound?
Does their work stand out or look like every other photographer in town?
Does their style fit your taste?
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Flat Rate Vs. Sitting Fees.
Most consumers look at the front end price rather than the out the door price.
A $35 sitting will end up costing you an average of $800 - $3,000.
Photographers make 90% of their profit from print mark up and add on sales.
Save yourself time and money and find a photographer that includes full resolution images and full printing rights.
Q. What questions should a consumer ask to hire the right service professional?
A. What is the photographer's artistic approach to capturing your image?
How long has the photographer been in business as a FULL TIME photographer?
What markets have they worked in?
Where are they published?
Do you get full resolution images?
Who owns the usage rights?
Q. What important information should buyers have thought through before seeking you out?
A. Do I want a photographer with local experience?
Do I want a photographer with international experience?
Do I want something traditional and same?
Do I want something original that captures my essence?
Do I want to pay for each picture and print?
Do I want to own every image?
Q. Why does your work stand out from others who do what you do?
A. I have worked in all the major markets in the fashion and beauty industry as a photographer since 1988.
After being hired as Director of Photography for the Ford Supermodel of The World VIII, my work has taken me coast to coast as well as abroad.
Honing my skills shooting in various arenas around the world, in unpredictable conditions, I have found beauty to reside in the moment.
After relocating from NYC in 2001, I have widened my focus to all areas of photography.
My approach to every shoot is to capture the beauty that resides in the moment.
Currently shooting out of Los Angeles and Arizona.
Widely published both nationally and int'l.