Q. What advice do you have for a customer looking to hire a provider like you?
A. If you already have an online presence (website, yellow pages listings, etc.), know how your customers are finding you or want to find you.
If you do not yet have an online presence, think about what services you would like to offer via the web. Are you selling products? Looking for leads? Will customers be buying directly from your site or do you simply want them to call you or fill out a form.
Look at your competitors online. Think of keywords that have to do with your products or services and Google them. Who shows up? What are they doing with their website or listings?
All of the above can help us in determining how best to help you achieve more revenues via online means.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Make sure your website is up to date with technology from at least the past couple of years.
If your site doesn't have a strong, appealing look and feel, you're behind. But don't worry, catching up is not too difficult. The best place to start is your competitors. Check out what they're doing online.
Make sure your current site has unique page titles and descriptions. Think of some keywords associated with your business and Google them. Look at the search results to see what keywords competitors are using in their page titles and descriptions.
Q. What questions should a consumer ask to hire the right service professional?
A. What services do you offer?
Do you provide one-time services or do you aim for a long-term relationship with your clients?
Do you practice ethical SEO and copywriting?
May I see some of your past work for clients?
May I speak to some of your past clients as references?
How much do you charge? Do you charge based on an hourly or project basis?
What types of tools do you use?
Do you provide monthly reports if needed? What is included in those?
Q. What important information should buyers have thought through before seeking you out?
A. First and foremost you should think about what you hope to achieve through online marketing. Is there a space for your product or service or is there no market?
Take a thorough temperature of the competitive landscape. Often the best new strategies are built on the foundation of old ones.
Think about a monthly or quarterly budget. SEO, online marketing and web design can be costly so you want to make sure you have the right people and the right budget. House of Copy rates are some of the lowest because we have low overhead thanks to operating solely online.