Q. Describe the most common types of jobs you do for your clients.
A. Recording bands is our day to day bread and butter. Beyond that, we do music videos, live videos, and photo work very often. We also do a lot of social media and print marketing for shows that we put on around orange county. Often we will do design work, or website development. Every day is different, we are an independent music house working of every facet of the musicians career. One day might be a radio show, the next could be going to vegas to play a nightclub, and the day after may be financial analysis for a managed artist. We're the hardest working guys in the game, and we have the most fun doing it. Try us out for your next production and we will exceed your expectations.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Come to us after you have recorded your demo at a demo studio. We like to work with talented individuals, but you should test the water first before trying to step up to the professional level. At our prices, you should think twice if you're ready for the commitment that it takes. Most artists are living check to check at best. If you can afford us, jump in head first and go all out, because our rates are consistently going up due to demand. If you're a well practiced band with a few hundred fans, its time to step up your game and record a real album. If you havent played a live show and you just write songs in your room, buy a small digital recorder and start preproduction by yourself. Play it for a few people, and gauge if you're really in music to become a professional or if it is just a hobby.
Q. Why does your work stand out from others who do what you do?
A. WE have recorded many platinum artists, and have repeat customers not only because we are the best at what we do, but we are the best producers to work with. We take raw talent, and produce radio ready songs. In 2011, we have worked with Sublime, The Dirty Heads, Pacific Dub, and managed and produced Micah Brown (Orange County Music Awards Best Acoustic Artist of 2011) as our label's flagship artist.
Q. What do you like most about your job?
A. It takes a certain type of person to succeed in the music industry. Being so, you deal with the antics of the artist type. Getting beyond the surface with the artist during the recording sessions takes a lot of work sometimes, but we end up with great friends and associates within the industry that have helped us grow into the premier music house of OC. What i like most about my job is the people that I work with, and the fact that if we do our job right, the shows are a big party for everyone.
Q. What questions do customers most commonly ask you? What's your answer?
A. People commonly ask, why do you guys charge so much compared to the other studios i find online? The answer is that we offer a complete artist service and the tools of two music professionals with completely different backgrounds. Lewis Richards is a well recognized engineer and producer who has written songs with some of the most prolific musicians in the industry today. He's known as the fastest guy on pro tools, mixing, recording, and engineering the session. He plays almost every instrument, and will improve any song you put in front of him. Anik Dang manages and produces for the bands, including booking, management, merchandising, public relations, web design, photo and video work. If an artist chooses our premier package, they are given the opportunity to get in front of thousands of potential fans in only a few weeks, rather than the years it would take to create the relationships on your own.
Q. Tell us about a recent job you did that you are particularly proud of.
A. We recently did the preproduction and songwriting work for the Dirty Heads and Sublime with Rome. Our year thus far has been our best yet. We started a record label in 2010, and our artist Micah Brown released his album to great acclaim. Our efforts were recognized by the Orange County Music Awards by getting chosen to be in the competition for the best Acoustic artist. We spend the better part of january and february brainstorming and working towards the goal of taking home the award, which we did after winning each of the 3 rounds of competition. In the end, we were given the award and in many people's opinion, were the best part of the 2011 OCMA awards. Our artists are consistently in the OCMA awards because we get them into the public eye with incredibly produced songs, and well planned marketing and promotion.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. We just upgraded to Pro Tools 9, and have been on the cutting edge of the business since 2001. We have all the latest HD Plugins, as well as all the staples. We have the best vintage stuff as well, and as any audiophile knows, they just sound better. Usually, our profits go towards buying better gear and making our sound fuller, brighter, and warmer. you wont find another team that will be hustling around the clock. we geek out on audio blogs, new gear, available vintage stuff, and are constantly learning. Our producers do every style of music, so as the popular demand changes, we do the same.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. Often times, if we are doing a lot of the songwriting and production, we will be expecting a royalty point. This usually comes out to about 1% of the track sales, given that our blood sweat and tears went into the creative process. this is not always the case though, and there are many ways we can work around the point system. usually we will cut a break on the up front costs for a higher back end, but you can also opt to pay us outright up front to avoid the mess that it inevitably creates. we also handpick artists that we would like to manage and produce in our area, but that is on a performance base rather than a payment scale.