Event Photography & Photobooth

PanFocus Studios

Daly City, CA

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About PanFocus Studios

We specialize in event photography (children's, weddings, milestone) and also offer a full open-air photobooth at very affordable rates. We are also available for other photography needs.

Book us early to ensure availability, or inquire for any last-minute requests.

Please visit our website to see more of our work and contact us with your questions.


Daly City, CA 94014

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  • 5/5 stars July 14, 2011

    I love PanFocus Studios! Rio's photography is fresh and fun. In Jan 2011 my family did a session with her and we were very satisfied with our portraits. She got great shots of all of us and really captured the moment beautifully. She is professional and enjoyable to work with.

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. Contacting us early is best to ensure that we are available.

We would love to meet with you ahead of time and get to know each other. Knowing who you are, and who we'll be photographing is really, really that more helpful!

We encourage you to find a photographer that takes the kind of photos you like and has the editing style you dig.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. Photography is not a cheap hobby or business to operate. Buying gear is not always an easy process; it takes a lot of research to know what to get, and to decide if it's worth the price to pay. As a customer, it may appear that photographers charge a lot, but as with any business, pricing depends on many factors (cost to operate, time and labor, etc). It is a competitive field, and there are many talented photographers out there to fulfill your needs and budget. But always remember to interview your photographers and decide what really is best for you.

Q. What questions should a consumer ask to hire the right service professional?

A. What is your experience? If you haven't done (this), are you willing to expand? What do your rates cover? What flexibility comes with your packages?

Q. What important information should buyers have thought through before seeking you out?

A. Examine your budget and your needs. We require to meet in person and discuss your needs first so that we are on the same page on event day. You will understand what to expect from our services and we will plan how to meet your expectations. We are also available for video chat, if meeting in person is not possible.

Q. What do you like most about your job?

A. I do it to fulfill and live out a passion. I have a full-time job with a company that allows me to do a little bit of design, photography, and web. When I can escape to photography for my own fulfillment, I put in everything.

Q. What do you wish customers knew about you or your profession?

A. Event Photography: Covering an event does not only entail taking the photos, but the many after hours of editing and putting a final set for you. We do not give ALL images (so don't ask for those), and we do not give digital negatives. A big time movie producer would never release his raw footages to the public, and photographers work the same way. We give you our best work, that's what you are paying for. We charge a fair rate that covers our equipment, time, and resources used to fulfill your requirements. Please don't just assume we are charging for each hour -- the overall charge is for the entire job from start to finish even when your event is over.

Q. How did you decide to get in your line of work?

A. I have always been obsessed with photos, especially personal family photos, and the stories and memories they hold. I got into photography as a passion for documenting the life around me, and as a photographer for hire, I like to sell myself as a documentarist.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. I am currently taking courses in Photoshop and Digital Photography to strengthen both of these skills I already do possess; at the end of the courses, I plan to get certified by Adobe.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. We offer two fixed wedding packages -- full day and partial day. These packages are standard with 2 or 3 photographers because we know what it takes to capture a very important day.

If your wedding is very simple and has few requirements, I also have a customizable pricing package that will go around your needs and budget.

Q. What are you currently working on improving?

A. I am working on improving my marketing. Funny enough, I have a job in marketing, but it takes up a lot of my time that I do not get to apply much marketing to my photography business.

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