Preston Kincaid Advertising & Design

Services: • Marketing consulting (contract/hourly) • Social media consulting (contract/hourly) • Web design (custom/semi-custom) • Viral marketing • E-newsletter marketing • Graphic design • Content development In this age of tight budgets and even tighter margins, marketing and advertising is a tough proposition. Marketing and advertising must be results-oriented, and it must be effective. It must cause your audience to take action and facilitate a buying decision. As part of a layered approach, your online and offline advertising should work together as a unit, strengthening each other. It should reflect your company’s overall look and feel in a cohesive way and ultimately build a strong, memorable brand for you. The internet is a fast-paced place and is becoming an increasingly complicated space. Just having a website doesn’t cut it anymore. Today, you need to seriously consider the fact that soon, more than half your online customers will be using mobile devices and tablets. Your content must be mobile-friendly. 80% of your customers will start browsing at a search engine like Google—you need to be found. A robust SEO campaign that's brilliantly executed is something that you’ll enjoy for years to come. E-newsletters, blogging, video, viral marketing, SMS push messaging, e-commerce, surveys and emotion tracking to gauge customer loyalty and help you make smart business decisions, and then dovetailing social media and social commerce into the model. You need an expert to develop this “success model” and manage each aspect of implementation. I know how to do this on a shoestring budget. With social networking having taken over, and “social commerce” poised to change everything, I have my ear closed to the ground, and I’m always paying close attention to what’s coming. Social networking is and must be a critical component to your overall marketing and advertising strategy; it can’t be ignored. But it’s only effective when leveraged properly and doesn’t detract from your long-term objectives. I always share my robust “success model” with each client and tweak it to fit each client’s business model, and this always includes a strategic social component.