Copywriter & On-Call Consultant

Your Writer For Hire - Lisa Rothstein

La Mesa, CA

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About Your Writer For Hire - Lisa Rothstein

Is your communication attracting business or getting lost? Need websites, sales letters, TV and radio ads, email campaigns and PR written by a real pro who "gets" your business and goals?

I am a former Madison Avenue copywriter and creative director with over 25 years' experience who has worked for Young & Rubicam, Ogilvy and Lowe. IBM, Hanes, Johnson & Johnson and many other Fortune 500 companies have been (and some still are) my clients. I work out of San Diego, but my copywriting clients are all over the world.

For the past 8 years, I've been a successful freelance copywriter and marketing consultant for businesses of all sizes, from household names like Samsung Electronics, Capital One Bank and Vivendi Universal Games to hot new startups and high-level entrepreneurs who prefer to keep our relationship private.

They like the high level of creativity and strategic thinking I bring to their business, as well as superior wordsmithing for their ads, web sites, sales letters, email campaigns, promotional materials, product naming and more.

They also like my unique blend of traditional advertising and marketing principles, coupled with my understanding of Facebook, Twitter, LinkedIn and YouTube, as well as the latest internet marketing tactics. I bring them the best of both worlds.

To book a free 30-minute consultation please contact me. There's no obligation and you will come away with at least one great idea you can put into action right away.

Location

La Mesa, CA 91941

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Reviews

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  • 5/5 stars September 17, 2012

    Lisa is my business coach. She cuts right to the chase! She is extremely perceptive in identifying issues and just as creative in finding solutions. When creating my website, her strategic writing and artistic editing made for an excellent product. The only thing that would have improved my experience would have been to spend even more hours working with her!

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. A good copywriter and marketing consultant will ask you a LOT of questions about your business. You should discuss things like your target market and what makes them tick, the benefits of your product or service (not simply the features) and what MAIN points or messages you should be leading with. If a writer tells you that you can put the kitchen sink in your communication, he or she is lying, or not very competent or simply saying what you want to hear. But also beware of marketing "gurus" who say they know the "secret" to writing copy that reels in customers. There are no "secrets", just solid principles anyone can understand. But some are better than others at the execution and wordsmithing.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. There is no substitute for talent, experience and someone who understands the essence of your business quickly, but profoundly. When you read what they write, you should feel they explained what you offer even better than you could yourself. Don't let a writer or consultant impose his or her own philosophy on your copy. It's still your business.

Q. What questions should a consumer ask to hire the right service professional?

A. Who else have you written for or consulted with?
What's your "take" on my business and its communication?
Given what I'm doing now, what is the next thing I should do to improve my current communication?
Do you have skills in social media? Email marketing? Video marketing? Blogging? SEO?

Q. What important information should buyers have thought through before seeking you out?

A. You should know who your target audience is for your product or service, and the more specific the better.

You should have a good handle on your benefits and features (and make sure you know the difference!)

You should know what makes you different or better than your competition, or what gap your product or service fills in the marketplace (ideally, both!)

You should know what your budget is for marketing, and what you're already spending on what you're already doing (i.e. Yellow pages ads, coupons, Google ads, broadcast, direct mail, etc.)

You should have an idea of the effectiveness of each of your current marketing pieces.

Q. What do you like most about your job?

A. I love learning about my clients' businesses, helping them see what they have to offer from a new perspective, find what's unique, and using language that makes them smile and shout, "That's IT!!! "

I love finding just the right words to describe how wonderful a client's product or service is...words that persuade customers to think so, too.

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