Copywriter & On-Call Consultant

Creativity to Cash International, Inc.

La Mesa, CA

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About Creativity to Cash International, Inc.

Real-life mad woman helps you sell like crazy!

Want to get more customers and sales, and more streams of income into your business? What if you could work with a real advertising agency pro on your marketing -- without the overhead of a professional marketing firm?

I am a Madison Avenue copywriter and creative director who has worked for Young & Rubicam, Ogilvy and Lowe. IBM, KFC, Colgate and many other Fortune 500 companies have been (and some still are) my clients. I even created the famous "Wait'll We Get Our Hanes On You" campaign for Hanes. I work out of San Diego, but my clients are all over the world.

For the past 8 years, I've been a successful marketing consultant and freelance copywriter for businesses of all sizes, from household names like Samsung Electronics, Capital One Bank and Vivendi Universal Games to ad agencies, hot new startups and high-level entrepreneurs and small business owners who prefer to keep our relationship private.

I help you by instantly "getting" your business and what makes it different and special, and putting it into words, ideas and products that sell.

I combine creativity, strategic thinking and superior wordsmithing for ad campaigns, web sites, sales letters, email campaigns, promotional materials, product naming and more.

My unique blend of traditional "old school" advertising and marketing, coupled with my understanding of Facebook, Twitter, LinkedIn and YouTube, as well as the latest internet marketing and information marketing tactics brings my clients the best of all worlds.

I can even help you package your expertise into information products that raise your profile, and make you more passive income while freeing up your time.

To book a free 30-minute consultation please contact me. There's no obligation and you will come away with at least one great idea you can put into action right away.

Location

La Mesa, CA 91941

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Reviews

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  • 5/5 stars October 1, 2013

    Lisa is and expert ideation person and creative writer. She and I have worked on several accounts and projects and each time she and I talk through the challenges, she is able to get to the goal line with pointed solutions that help drive the overall direction. And everything she does has either a call to action, ROI or analytics connected to it. In short I'm confident that we will get great concepts from Lisa each time we work together and she's a blast to collaborate with. Thanks Lisa!

    Lisa R. from Creativity to Cash International, Inc. replied to this review on October 1, 2013:

    Thanks Ralph!! It's always a pleasure working with you.

  • 5/5 stars September 30, 2013

    Before working with Lisa, I had copy that wasn't effective. Lisa helped take my message and write it specifically for my target audience. She understands how to write in the language of your target market. She also understands marketing with is a major benefit.

    Lisa R. from Creativity to Cash International, Inc. replied to this review on October 1, 2013:

    Sonya, what I really loved was our collaboration. You have a great message to share and I'm honored to have been able to bring that out even more.

  • 5/5 stars September 17, 2012

    Lisa is my business coach. She cuts right to the chase! She is extremely perceptive in identifying issues and just as creative in finding solutions. When creating my website, her strategic writing and artistic editing made for an excellent product. The only thing that would have improved my experience would have been to spend even more hours working with her!

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. A good copywriter and marketing consultant will ask you a LOT of questions about your business. You should discuss things like your target market and what makes them tick, the benefits of your product or service (not simply the features) and what MAIN points or messages you should be leading with. If a writer tells you that you can put the kitchen sink in your communication, he or she is lying, or not very competent or simply saying what you want to hear. But also beware of marketing "gurus" who say they know the "secret" to writing copy that reels in customers. There are no "secrets", just solid principles anyone can understand. But some are better than others at the execution and wordsmithing.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. There is no substitute for talent, experience and someone who understands the essence of your business quickly, but profoundly. When you read what they write, you should feel they explained what you offer even better than you could yourself. Don't let a writer or consultant impose his or her own philosophy on your copy. It's still your business.

Q. What questions should a consumer ask to hire the right service professional?

A. Who else have you written for or consulted with?
What's your "take" on my business and its communication?
Given what I'm doing now, what is the next thing I should do to improve my current communication?
Do you have skills in social media? Email marketing? Video marketing? Blogging? SEO?

Q. What important information should buyers have thought through before seeking you out?

A. You should know who your target audience is for your product or service, and the more specific the better.

You should have a good handle on your benefits and features (and make sure you know the difference!)

You should know what makes you different or better than your competition, or what gap your product or service fills in the marketplace (ideally, both!)

You should know what your budget is for marketing, and what you're already spending on what you're already doing (i.e. Yellow pages ads, coupons, Google ads, broadcast, direct mail, etc.)

You should have an idea of the effectiveness of each of your current marketing pieces.

Q. Why does your work stand out from others who do what you do?

A. Because I've got a talent for "big ideas" honed in the world of advertising agencies (if you've watched Mad Men or The Pitch, you'll know what I did for over 20 years) I see your business in a larger, more conceptual way than most other copywriters who come from the direct marketing world, so you can stand out from everyone using paint-by-numbers marketing copy. I also have an innate ability to put myself in the shoes of your customer and understand instantly what tack to take in order to motivate him or her, regardless of your business, and to find the right memorable words to make your message truly resonate. Having worked on brands like IBM and Sun Microsystems, but also on consumer goods and for small businesses and solo entrepreneurs, I am a very quick study on learning the essence of your business and what makes it valuable to your customers.

Q. What do you like most about your job?

A. I love learning about my clients' businesses, helping them see what they have to offer from a new perspective, find what's unique, and using language that makes them smile and shout, "That's IT!!! "

I love finding just the right words to describe how wonderful a client's product or service is...words that persuade customers to think so, too.

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