Introduction: For the past five years, Northside PR has provided quality online campaigns for small- and medium-sized businesses in arts and entertainment, consumer goods, retail and legal fields in NYC and Los Angeles. Our targeted approach is more specific than many boutique PR firms. We focus on and have become experts in understanding Google's algorithms. We combine a customized Google Adwords campaign with content writing for your business's website SEO standards. This two-pronged approach builds our clients brand, drawing them towards the top of their organic and ad-based searches.