Introduction: My objective is as simple as it is complicated: connect clients with their online audiences. I do this by creating custom content that is both unexpected and authentic, leading to brand loyalty and genuine engagement. The road to effective content, of course, is paved with strategy, which I also enthusiastically focus on. By developing client-specific social media plans that extend beyond generic metrics and expected copy, I am able to help create a branded online personality that consumers are consistently drawn to.