As Social Shares and Social Signals grow in their effects on search rankings, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers must have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor. 3 Things to do Right Now!
1) Set-up Google Authorship (rel=author)
2) Claim and Optimize Your G+ Local Listing
3) Develop and Deploy Your Content Marketing System
Once the above are in place, your social shares + social signals will improve and increase your Social SEO and search rankings.
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