Q. Describe the most common types of jobs you do for your clients.
A. We have many different clients who come to yoga for many different reasons. My (Adri's) personal clientele are often people who have enormous amounts of stress and are trying to cope with pain, injury, or just being out of shape.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Make sure your yoga instructor is a good fit. Personalities either mesh or they don't, and not liking a style or an individual instructor doesn't mean yoga isn't for you. It just means you haven't found a good fit yet. Also, don't worry about your instructor being offended! Ask them for a recommendation!
Q. What important information should buyers have thought through before seeking you out?
A. What kinds of benefits are you looking for in practicing yoga? Some people want a fitness regimen while others want stress or pain management. Different styles will all give you comparable benefits, but they often prioritize one over another. Knowing what you want to achieve and what your personal goals are can help you find yoga that works for you.
Q. Why does your work stand out from others who do what you do?
A. Some yoga instructors are extremely spiritual, bordering on mystical. Others follow a militaristic, or high pressure style. Type A Yoga is a straightforward style designed to appeal to the skeptical, cynical, stressed out, impatient type A personality. While we do offer meditation and philosophy, we make it accessible and comfortable for the "regular guy."
Q. What do you like most about your job?
A. I love helping people achieve a more fulfilling lifestyle. I have struggled with stress and time management my whole life, and I love being able to share what I have learned with others. I also love reaching people who need this the most, but might not try it because they are intimidated by gyms and traditional yoga studios.
Q. What do you wish customers knew about you or your profession?
A. While yoga has spiritual aspects, and while yoga has physical aspects, it doesn't have to be just for the uber-fit gym rat or the uber-eco airy-fairy type. People think they have to be flexible or enlightened to do yoga, when yoga is for the people who aren't these things YET.
Q. How did you decide to get in your line of work?
A. I started out in yoga because I needed a unit of PE in college and it sounded like an easy class. After taking it once and seeing the drastic improvement in my quality of life I stuck with it until the school would no longer allow me to take the course. After that I moved on to a personal practice, trainings to be a better student, and ultimately teacher trainings and certifications. The drastic difference yoga made in my own life, in terms of helping me be a calmer, kinder, better person, made me want to show others that you don't have to look like a Yoga Journal cover model or be ultra-enlightened to practice yoga.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. Our instructors are certified in a variety of yoga styles, ensuring that you will find a class you like. The owner, Adri Frick, is certified in a number of Iyengar-influenced styles of Hatha yoga, including gentle, prenatal and restorative yoga and frequently attends trainings in fields such as teaching to beginners and therapeutic yoga. We also have instructors with backgrounds in more energetic styles, such as vinyasa flow and power yoga, as well as more calm styles like Viniyoga and meditation. We continuously look for ways to expand our abilities and understanding of yoga.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. I think restorative yoga is extremely important in combating the effects of the modern day rat race. I'm also excited by the increasing amount of medical and clinical research into the therapeutic aspects of yoga, such as in treatment of PTSD, depression, and physical defects and injury.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. Our drop-in classes are $15, but we offer a variety of discount passes. Our multiclass passes don't expire and are good for 4 classes for $48 or 8 classes for 80. We also have unlimited passes for people who plan on coming frequently: One month unlimited is $120, although it goes down to $80 for students and school employees. Lastly, we have a new student sampler pass, offering 2 weeks of unlimited classes. This pass is currently on sale for $45 for the month of January.