FAQs
- What education and/or training do you have that relates to your work?
Last year I completed the course material (12 classes) for the Inbound Marketing Certified Professional designation. This year I was invited to become an Inbound Marketing Educator by the same organization - Inbound Marketing University. I now offer the series of classes (there are 16 now) on my website free of charge to anyone that wants to learn more. I have also gone through the training to become an Authorized Duct Tape Marketing Coach, and continue with ongoing training 3 times each month.
- How did you get started doing this type of work?
I have spent my entire career in various sales and marketing roles. Prior to starting my company I had spent 10 years with two smaller ($30 - 70 mil./yr.) companies as their chief sales officer - which also included all of our marketing. I found that I really enjoyed the marketing part of business planning and execution.
- What types of customers have you worked with?
Typically it is with a company that has been in business for a few years and can't seem to grow to the next level. They have tried various marketing tactics, but have never developed a marketing strategy. The tactics have sometimes worked and sometimes not, but they aren't sure why. I teach them how to get back to the basics narrow their focus, and get their strategy in place before deciding which tactics are right for them.