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- Provider travels up to 35 miles
Integrated LeadGen Results
- Mission Viejo, CA 92692 (map)
- (949) 582-9310
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Small Business Marketing
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Integrated LeadGen Results • Mission Viejo, CA
- You'll be asked a few quick questions that will help describe your needs.
- You'll be asked to provide your contact information so that Phil Lauterjung will be able to get in touch with you.
- You'll have the option to get competing quotes from other qualified service professionals, saving you time and money.
Most small business owners are too busy managing their businesses. They don't think of themselves as marketers. When they do focus their attention on marketing, it basically involves copying something they have heard or seen, and is usually piecemeal.
There are a few problems with this approach. One, it doesn't work. You become just another company in a sea of sameness that doesn't set you apart. It is also dishonest. Like plagiarism, it will ruin any trust you tried to create. The truth is, most individuals don't respond to marketing that appears similar to what everybody else is doing.
This doesn't make you a bad person, but it doesn't allow you to tell your prospective clients the real story regarding the wonderful value you have to offer.
There is another type of marketing that is related to copycat marketing - ostrich marketing. Some business owners simply don't have any idea what to do about successful marketing, so they usually do nothing. They mostly stick their heads in the sand and just hope. You can simply figure out the results of this choice.
What's your alternative?
They are Integrated LeadGen Results and duct tape marketing.
The system of duct tape marketing is built on 7 steps to business marketing success which include:
1. Develop your strategy before using tactics. Determine your ideal client and communicate key points of differentiation.
2. Embrace the marketing hourglass. Create systems and processes to move prospects along the path of know, like, try, buy, repeat, and refer.
3. Adopt the publishing model. Produce content that builds awareness and trust.
4. Create a total web presence. It's no longer enough to have a website; you also need a major focus on SEO and social media.
5. Orchestrate the lead generation trio. Turn stickiness into a system that works for you.
6. Drive a lead conversion system. The same system approach that created a lead must also nurture the 'tire-kickers'.
7. Live by the calendar. Set marketing goals and communicate them.
Get your free 15-page report that details the 7 steps by signing up for our smart marketing eZine on our website.
Question and answer
Q. Describe the most common types of jobs you do for your clients.
A. Typically it is with a company that has been in business for a few years and can't seem to grow to the next level. They have tried various marketing tactics, but have never developed a marketing strategy. The tactics have sometimes worked and sometimes not, but they aren't sure why. I teach them how to get back to the basics narrow their focus, and get their strategy in place before deciding which tactics are right for them.
Q. Why does your work stand out from others who do what you do?
A. We teach our clients to identify a profile of their ideal customer and narrow their focus. Then to develop a core marketing message to differentiate your business and dominate your competition. We teach you how to get prospects with a need for your product or service to know, like, and trust you before they buy. We do that with our proven 7 Steps to Business Marketing Success.
Q. What do you like most about your job?
A. It is extremely rewarding to help a business owner who is struggling to take their company to the next level, and to be a part in helping them get to the point where they begin to see their dreams materialize. Watching others grow their business, when they weren't before, is incredibly gratifying.
Q. How did you decide to get in your line of work?
A. I have spent my entire career in various sales and marketing roles. Prior to starting my company I had spent 10 years with two smaller ($30 - 70 mil./yr.) companies as their chief sales officer - which also included all of our marketing. I found that I really enjoyed the marketing part of business planning and execution.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. Last year I completed the course material (12 classes) for the Inbound Marketing Certified Professional designation. This year I was invited to become an Inbound Marketing Educator by the same organization - Inbound Marketing University. I now offer the series of classes (there are 16 now) on my website free of charge to anyone that wants to learn more. I have also gone through the training to become an Authorized Duct Tape Marketing Coach, and continue with ongoing training 3 times each month.
