Q. What advice do you have for a customer looking to hire a provider like you?
A. Be sure to look at the portfolio.
Ask what experience they have in managing projects.
Find out if they have ever worked as an in-house graphic designer or for an agency or if they have only worked for themselves.
Be sure to ask for references and testimonials.
Q. What important information should buyers have thought through before seeking you out?
A. Think about how the graphic designer will serve you in skill and in project management. There are many talented designers out there, but they are not all good project managers, nor are they good at staying on time and in budget. As a husband and wife team, we collaborate well with clients and stick to the budget and the timeline!
Q. What do you like most about your job?
A. When our clients say things like:
"The new website is exactly as I envisioned it." Lisa Blanchard Design, Seattle, WA
"We finally have a logo I’m proud of!" Family Paths, Oakland, CA
We believe our new website is a true representation of who we are here at Salon Tivoli. You guys rock! Thanks for your patience and support. You're true artists. Salon Tivoli, Livermore, CA
“We really enjoyed working with you on this and we're absolutely delighted with the results!!!” Intel Labs, Berkeley, CA
Working with the Mazzarellos is not only rewarding, but also energizing. Janna Santoro, Sacramento, CA
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. As a graphic design studio and a married couple that pretty much spends 24/7 together we found it was important to build a necessary interruption into the rhythm of our lives. That break serves as a milestone in our year and allows us to focus on a goal and build momentum towards it.
Rather than have our time be marked by the fiscal year or chronological year, we measure time by these times of reflection and refueling. we don’t know what this will look like for us in 5 years but for the last decade we have spent these breaks refueling and devouring creative inspiration while traveling.
As professional creatives we have found it to be important that we refuel ourselves with inspiration. That time of refueling and inspiration refills our creative tanks that we draw from each and every day for our clients. We first do this on a micro level by working Monday through Thursday and reserving Fridays for reading design magazines like HOW and Communication Arts, hikes in the redwoods and visits to museums. We hold memberships at San Francisco Museum of Modern Art and Oakland Museum of California.
On a more grand level each year we set aside 2-5 weeks to travel abroad. Why travel? Why not something else? When we travel something amazing happens. Our eyes are opened, our minds expanded and we dream greater than we had before. We then can draw from the inspiration throughout the rest of the year.
Travel exposes us to many forms of creativity that touch all our senses.
Languages are very stimulating to our ears, mouth, and mind.
Signage, art, and architecture are very stimulating to our eyes.
Food stimulates our palate.
Here are some highlights from the last 2 years:
Swimming in the Tyrannian Sea of the north coast of Sicliy
Viewing the The Caixa Forum Museum in Madrid
Evening vespers at Christ Church Oxford
Fica (afternoon coffee and pastries) in Stockholm gardens
Wandering the passages of the Paris Metro
Evening sunset view from Lisbon’s hilltop Castelo de São Jorge
Dazzling ceiling and windows in Barcelona’s Basílica i Temple Expiatori de la Sagrada Família
Majestic beauty of Cordoba’s Alcazar
Visiting the Mazzarello cemetery in Naso, Sicily
Taking a boat through Nyhavn, a 17th century waterfront in Copenhagen.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. Technology is always changing. The key is to have the ability to adapt. The computer and design software is only a tool.
True creativity is in the mind.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. GRAPHIC DESIGN
Our graphic design experience spans the spectrum from brochures and t-shirts to signage and CD labels. The knowledge we have gained from this variety gives us confidence to deal with anything that comes our way. We eagerly anticipate new projects and the challenge of discovering an interesting and exciting design. View our portfolio.
In an world where everyone is on Facebook, cats are on Twitter and people everywhere upload mashups of Gaga and Tony Bennett to YouTube, we know the importance of Social Networking. It's a tool that is often underused, but when used appropriately can be incredibly beneficial to your business. We will set you up and strategize how you can use Social Networking intentionally.
A consistent and well-branded organization sets companies apart from their competition. When a company's business card, letterhead and website cohesively tell a story, people make connections. A reliable brand reaches people on a deeper, emotional level.
Emails are a great way to stay in touch with your audience. But when people have overflowing inboxes, your newsletter better stand out. A nice looking email is a great start, but equally important are things like useful information, when and how emails get sent, and consistent display in Google Mail or Outlook. We understand these needs.
Web design is a forever-changing medium, full of tech-talk like “Web 2.0,” “Cascading Style Sheets” and “Search Engine Optimization.” Don't worry, we know the lingo. But when it gets down to it, the most important thing is to design a beautiful, useful, easy to navigate website that your audience can find. We do that.
CONSULTING AND STRATEGIZING
Getting people together is the best way to invent creative solutions. We're happy to consult in-person and dream with you about ways to develop your company's identity. You'll be amazed at what an hour and a cup of espresso can do for examining a problem from different angles and coming up with unconventional ideas.