Via Roma Salon

  • 8650 Genesee Ave , Suite 320
    San Diego, CA 92122 (map)
  • (858) 397-4293

Credentials (view details)

  • Licensed in CA – Validate
    Cosmetologist - Individual – KK 498092
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News feed

  • The results for Chanel 10's A LIST are in and I'm happy to announce I've been voted SAN DIEGO'S BEST HAIR COLORIST!!! Thank you to all my wonderful clients and friends for voting! I'm #1!!! – Sep 05, 2011 at 1:56 pm

  • I now have both the Brazilian Blowout and the Brazilian Bloaout Zero. The Brazilian Blowout Zero is a COMPLETELY formaldehyde free plant derived keratin smoothing treatment. I am offering either service at the price of $150 (reg $350). Whether your are a first time client or a previous BB addict, you can choose either service for this great price! – Apr 11, 2011 at 12:23 am

Hair Stylist, Colorist & Brazilian Blowout Stylist

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Via Roma SalonSan Diego, CA

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I specialize in cutting, coloring, and the Brazilian blowout. Hair color is my passion. Growing up, I always said I wanted to be an artist, and coloring hair has allowed me to fulfill that dream. I look at each client's hair as the canvas to create my next masterpiece.

With over 17 years of experience as a stylist, I have been working in San Diego for over one year in the UTC/La Jolla area. I take pride in my work and strive to make each and every client both look and feel beautiful.

I use Schwarzkopf and Redken color, and have completed advanced training in both Schwarzkopf and Redken. I also use Bumble and Bumble, Kevin Murphy, Malibu Wellness, Aquage, and Pravana products.

I am both certified and experienced in the Brazilian blowout keratin treatment and use the genuine Brazilian blowout product.

Reviews

  • October 3, 2010

    Melinda is great, a true professional and very good at what she does. She introduced me to the Brazilian Blowout, and honestly, I became addicted. I am so happy she offers her clients great deals as the BB can be quite pricey! Here are three reasons you should visit Melinda Wellman at Via Roma:
    1) She makes your hear look gorgeous, whether it's cut or color, I've never been disappointed!
    2) Offers great deals on excellent products.
    3) She's all around a good person and doesn't try to up-sell or rip you off, and we all know there are many of those.

    Christina

  • October 3, 2010

    When my girlfriend got a little crazy with the over the counter hair dye from the supermarket and totally RUINED her hair(kind of an aprocot color). Melinda was the only person I trusted to fix the problem.

    After Melinda was done not only was the horrid apricot gone but my girlfriend had the blond that she had been after all along.

    If you need color you need Melinda!

    THANK YOU MELINDA!

    Jim

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. Hair color, hilights, corrective coloring, hair cuts, hair styling, blow drys, Brazilian Blowout Keratin treatments.

Q. What advice do you have for a customer looking to hire a provider like you?

A. "Make sure your stylist is experienced. Ask them specific questions about the services they offer and what products they use. Ask what you can realistically expect the outcome will be for your hair with the service you are receiving. Don't be afraid to ask questions and have a thorough consultation".

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. Not every stylist is equal. Find a stylist that specializes in a particular service and has advanced training and certification. Make sure you are getting the best stylist for the service you are seeking.

Q. What important information should buyers have thought through before seeking you out?

A. Look at magazines or internet images and bring them with you. I always have a thorough consultation with every client and I want to know what you are looking for. By seeing an example of what you are imagining for yourself guarantees that we are on the same page when it comes to the outcome of your service.

Q. Why does your work stand out from others who do what you do?

A. I take pride in my work and pay meticulous attention to each detail. Whether cutting, coloring, or the Brazilian Blowout, I always strive to do my best and satisify my clients.

Q. What do you like most about your job?

A. Making my clients both look and feel beautiful makes my job rewarding.

Q. What questions do customers most commonly ask you? What's your answer?

A. What is the Brazilian Blowout?
It is a Keratin Smoothing Treatment that makes the hair smooth, shiny, and frizz free. It is chemical free and takes about 1 1/2 to 2 hours to complete.

How long does the Brazilian Blowout last?
90 days, with the appropriate after care products- sulfate free shampoo and conditioner.

How long have you been doing hair?
I have been in the beauty business for almost 18 years.

What type of hair color so you use?
Schwarzkopf and Redken

What products do you use?
Bumble and Bumble, Kevin Murphey, Aquage, Pravana, Malibu Wellness

Q. Do you have a favorite story from your work?

A. I love doing corrective color. It is always a challenge but I'm up for it! My favorite stories from work are of the colors I have done and the transformations of before and after with corrective color.

Q. What do you wish customers knew about you or your profession?

A. Being a hair colorist is like being an artist. The difference is instead of painting a portrait that my clients will go home and hang on their wall, they actually wear it every day! Making sure each client is happy with the color and style I have created for them is of the utmost importance.

Q. How did you decide to get in your line of work?

A. I come from a family of hairstylists and salon owners. I grew up in the salon and never imagined myself doing anything else.

Q. Tell us about a recent job you did that you are particularly proud of.

A. I recently did a corrective color on a client that had previously black hair color and approx 3 inches of regrowth of her natural color. Another stylist had attempted to hilight, resulting in brassy hilights on her natural hair and discoloration on the previously colored areas. I restored her hair to a shiney natural auburn and had a very happy client. (Photo above).


Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. I am always staying on top of what is current in my field and the latest products, services and trends. I attend advanced color and cutting classes on a regular basis.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. The Brazilian Blowout is the most current service that is causing a buzz in the beauty industry. It is a phenonimal service that is great for just about everyone.

Q. Describe your most recent project, what it involved, how much it cost, and how long it took.

A. My most recent project was coloring twins! Two sisters came in needing corrective color and wanting to be honey blondes with carmel low lights. One wanted hers one shade darker then her sister. Creating two identical colors with just one level of difference on identical twins was both a fun and challenging experience. I colored them at the same time and spent approx 5 hrs. The results were exactly what they were looking for.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. My haircolor prices are somewhat standard. Longer, thicker hair can sometimes be a little more in price (approx $10 to $20) because of the time involved and the extra product needed.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Take the time to go to shows and extra classes. You will never know everyhing there is to know in this field and things are constantly changing.

Q. Write your own question and answer it.

A. What is your favorite service to do in your business?

Hair color! I love cutting and the Brazilian Blowout, but hair color is my expertise and what makes me stand out from the crowd.

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