Introduction: My goals are to help businesses realize their voice, understand the rich, emotional world of the customer and use these insights to forge a bond with the customer. There are almost limitless ways to collect and interpret quantitative data, which can reduce a customer experience to a metric. Qualitative insights helps businesses look directly at the emotional and cultural needs present in an individual, segment or industry. As both a business and customer advocate, I help content creators listen to their customers and develop strategies for forging stronger bonds with those customers.