Q. What advice do you have for a customer looking to hire a provider like you?
A. First off, it is imperative that you have reviewed the design firm's portfolio of work. Although design is subjective, you have to ask yourself if they were able to address the project goals and engage the target audience. Don't just look for examples of your specific project, an overall understanding of design means they can solve your challenge as well. See if the firm has a set style, or if their work represents the needs of each individual project. Remember, you don't want the designer's stamp on your project, you want your brand's stamp on the project.
The second item is to set-up an meeting/conference call so you can get to know the people you will be interacting with on a regular basis. Solving design challenges should be done collaboratively, not in a silo. Remember, you know your company/brand better than anyone, however the designers are the communication experts so it is absolutely necessary that you work together. If after your meeting you feel a chemistry then it's fairly safe to assume that you'll have a positive working relationship.
Lastly, get an understanding of your project timeline and the availability of the prospective design firm. You want to make sure they're going to give your project the time and energy necessary to correctly solve you challenge.
Q. What important information should buyers have thought through before seeking you out?
A. Prospective buyers should have a clear understanding their challenges. Coming to the table with a clear challenge and your ideal goals and objectives will allow a design firm to correctly asses you needs and determine the best forms of communication the meet those goals.
It is very easy to come to the table and say I need a brochure, however if you're trying to drive traffic to our website than a printed brochure might not make the most sense. Partner with your design firm to determine the best possible avenues to develop your communication tools.
Q. Why does your work stand out from others who do what you do?
A. Here at UNIT, we don’t have a set process. Process is standard, ho hum, business as usual. At UNIT, the creative path we take for each new project is constantly changing. That’s because every client comes to us with a different set of needs – and we shape, adapt, and focus our approach to custom-fit those needs. We practice strategic thinking and creative ideation, not repetitive steps.
Unlike most agencies, we don’t have a defined visual style. After all, it’s a visually complex world. Our clients need a visual brand that is recognizable, memorable, and differentiated from their competitors. They don’t need our visual stamp; they need their own.
