Lisa Erickson Design

Lisa Erickson Design

San Francisco, CA

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About Lisa Erickson Design

Print | Digital | Handmade

I specialize in design for creative people and small companies.

Whether large or small, simple or complex, or drafting new concepts or working with existing artwork, let me make you look good.

I pride myself in getting to know my clients: where they are now, where they want to be, what they like, and sometimes equally important, what they do not like. When beginning a project, I sometimes feel like an optometrist, "choice A or choice B?".

I encourage clear communication and constructive criticism. I am here to help you create your image, and therefore, deeply value your input and feedback. I believe you should never feel sheepish expressing your opinion on your project.

My list of clients includes corporations and publishing companies, professional musicians and photographers, interior designers and antique dealers, floral designers and chefs, and artists and philanthropists.

I do logos, business cards, brochures, catalogs, mailers, signage, websites, newsletters, banners, custom invitations, event stationary, and more.


San Francisco, CA 94117

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  • 5/5 stars November 11, 2011

    From my first phone contact with Lisa I knew I gained a partner in reaching my visual goals for my business. She took the time to sit down with me and get clear on what I wanted. I'd had a previous experience with a designer where we couldn't see eye to eye. I discovered that not all graphic designers are artists.
    Lisa is super creative, encouraging and she even helped with some technical pieces that came up in the process.
    I would highly recommend Lisa Erickson Design for any creative types out there who want something really unique.
    Lisa is wonderful!!

  • 5/5 stars November 8, 2011

    I have recommended Lisa already and will continue to do so. I plan to book her for my next project. She is that perfect combo of personable and professional - warm, precise and informative. Her creativity is impressive and she somehow extracted my ideas from my head and translated them into print in a way I could have never imagined. I tried doing things 'on my own' for too long... and once I've had Lisa, I won't go back! I think her prices are reasonable... she is one of those over-deliver kind of services.

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. Find a designer whose work you admire, who you feel comfortable communicating with, and who has evidence of happy clients. A good portfolio and good communication are equally important in my opinion.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. That there is a plethora of royalty free images available. My favorite source being antique and vintage illustrations.

I also wish people understood that design is as much about balance as innovation. One seemingly minor tweak can throw a design off dramatically. Good design is flexible and can handle the inevitable changes/additions.

Q. What questions should a consumer ask to hire the right service professional?

A. What was your most challenging project and why? What are the most common design mistakes made by amateur designers/self-designed products? What is your favorite font? Favorite color?

Q. What important information should buyers have thought through before seeking you out?

A. What message do you want to send to your clients? What do you do that sets you apart from your competitors? How do you get your information out to potential clients now? Can they find your contact information easily? Is it easy to tell their friends about your service? Are examples of your work readily available?

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