Q. What advice do you have for a customer looking to hire a provider like you?
A. Hiring designers in another city or country may seem like a good idea when you see an hourly rate like $10 or $15, but often these projects go unfinished. It can be frustrating to try to communicate with someone who's English is different, and it is very difficult for someone who is not familiar with your market to make useful contributions to your advertising plan.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. There are many free or inexpensive and effective methods to promote your business. For example, MailChimp will bulk email 2,000 recipients 12,000 per month for free. Google AdWords offers highly effective targeted advertising for any budget, and Facebook offers very detailed demographics for even better targeting, also for very reasonable rates.
Q. What questions should a consumer ask to hire the right service professional?
A. Have you designed a project similar to mine?
What is the process of developing a design project?
How long will it take to complete the project?
What are the designer's responsibilities?
What will I need to contribute to the project?
Do you offer firm quotes?
How much does it cost when I need changes in the future?
Q. What important information should buyers have thought through before seeking you out?
A. To effectively design an advertising project, it is important to have a good understanding of who your market is. This can include demographic information like age group, income range, gender, geographical location, and things like affiliations or memberships. If you don't have detailed information about your market, you should consider developing it.
With this in mind, you should consider how to position your business in relation to your competition. It is important to have some attribute to set you apart. It might be price, quick response, or personal service, but any advertising campaign needs this as a base. Your project designer should ask you about this and offer direction to find the most effective position.
You should consider your project budget. An old advertising expert once told a customer "You can have anything, if you are willing to pay for it." Things like CPC campaigns, direct mail, and video production can get expensive. Let your designer know what you are trying to accomplish, and an idea of what you can spend, and they will be able to suggest the most cost effective methods to accomplish your goals.