Q. Describe the most common types of jobs you do for your clients.
Q. Describe three recent jobs you've completed.
A. MantleMount is a articulated flat screen television wall mount system that is designed for use over a fireplace. We had remarkable success with the organic search results for this project with over $2500 in sales before AdWords campaigns were turned on. This is particularly interesting since companies like Walmart, and BestBuy are competitors for similar products. See: MantleMount.com
EDUindex is a project that is national in scope and represents a new concept in metrics for education. Copy writing for this project was an interesting challenge since it is a different way of describing information. SEO for this project required keyword choices that were contiguous to the concept since there are no comparable methods. This site was created entirely in house, with the exception of stock photos and audio. See: EDUindex.com
Retire in SD was an interesting project as it entailed an interface with Sandicor, the local MLS database. Pages needed to be created both on the site and with a third party vendor that were seamlessly matched visually so that there is no sense of switching between static and dynamic content. See: RetireInSD.com
Q. What advice do you have for a customer looking to hire a provider like you?
A. Hiring designers in another city or country may seem like a good idea when you see an hourly rate like $10 or $15, but often these projects go unfinished. It can be frustrating to try to communicate with someone who's English is different, and it is very difficult for someone who is not familiar with your market to make useful contributions to your advertising plan.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. There are many free or inexpensive and effective methods to promote your business. For example, MailChimp will bulk email 2,000 recipients 12,000 per month for free. Google AdWords offers highly effective targeted advertising for any budget, and Facebook offers very detailed demographics for even better targeting, also for very reasonable rates.
Q. What questions should a consumer ask to hire the right service professional?
A. Have you designed a project similar to mine?
What is the process of developing a design project?
How long will it take to complete the project?
What are the designer's responsibilities?
What will I need to contribute to the project?
Do you offer firm quotes?
How much does it cost when I need changes in the future?
Q. What important information should buyers have thought through before seeking you out?
A. To effectively design an advertising project, it is important to have a good understanding of who your market is. This can include demographic information like age group, income range, gender, geographical location, and things like affiliations or memberships. If you don't have detailed information about your market, you should consider developing it.
With this in mind, you should consider how to position your business in relation to your competition. It is important to have some attribute to set you apart. It might be price, quick response, or personal service, but any advertising campaign needs this as a base. Your project designer should ask you about this and offer direction to find the most effective position.
You should consider your project budget. An old advertising expert once told a customer "You can have anything, if you are willing to pay for it." Things like CPC campaigns, direct mail, and video production can get expensive. Let your designer know what you are trying to accomplish, and an idea of what you can spend, and they will be able to suggest the most cost effective methods to accomplish your goals.
Q. Why does your work stand out from others who do what you do?
A. When you call us you talk to Dave. Personal service is at the core of the way we work. On our site we say that we don't just build websites, we build businesses, but at the core of that is building relationships. Business hours are officially Monday through Saturday, 7 am to 7 pm, but if you call with a problem Sunday night, I will answer the phone, and likely address the issue then. We understand that your business is your livelihood and if something needs attention, it often needs attention right away. Ordinary requests are usually completed in 24 hours, and items with more urgency the same day.
Q. What do you like most about your job?
A. I have been doing small business advertising of one type or another since 1987. During that time I have had the opportunity to see inside many different businesses, to see how they work, and what makes them successful. I find it most satisfying to take a small business and get them profitable, making sales, and otherwise successful.
Q. What do you wish customers knew about you or your profession?
A. Unfortunately, there is a lot of hype in the marketing business. Many companies will make great promises, claim some secret method to huge successes or talk about some secret strategy that you have to pay to learn about. The truth is that like most things, successful marketing is the result of hard work and persistence. I once did marketing for Jim Rohn, a motivational speaker, and he said one of the most profound things: small behaviors, practiced everyday, create the greatest results. Successful marketing means doing the right thing with your advertising, and doing it consistently over time. Anyone who promises huge overnight results is not being honest. Every marketing campaign we design takes into account your type of business, your geographical scope, your competition, your "unique selling proposition", and many other aspects of your business and how it can be positioned advantageously within the scope of your market. Careful and thoughtful, not big and splashy is what gets the job done right.