Business Storytelling & Communication Training

Bruce Hale's StorySelling

Santa Barbara, CA (map)

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About Bruce Hale's StorySelling

I help organizations and individuals supercharge their communications skills with elements of storytelling. This helps them become better presenters, better salespeople, and more able to form a genuine connection with potential clients. The material is conveyed through workshops, keynote speeches and individual coaching.

I bring to bear over 25 years of experience in both the corporate and artistic worlds. As a professional storyteller and actor, I won a Fulbright Grant to teach storytelling and study folklore in Thailand. As a corporate communicator, I wrote speeches, crafted video presentations, and served as a corporate change consultant for a range of companies. StorySelling blends the best of both of these worlds.

As a financial services client said, "A great story can make the difference between a sale and analysis paralysis. We now have the tools to truly captivate our audience." And as a nonprofit sector client said: "There is no harder sell to make than a request for a large philanthropic donation, and if Bruce can help our local non-profit organizations effectively 'close' hundreds of donations each year, he can certainly help your for-profit company, as well!"

Location

Santa Barbara, CA 93105

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Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. Be sure you hire someone with experience, someone who takes the time to understand your business.
Analyze your company to see whether improved communications skills would help your business reach its goals.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. If I were a customer, I'd want to know the secrets of persuasion -- how you can inspire and move someone just by telling the right story.

Q. What questions should a consumer ask to hire the right service professional?

A. What kind of experience have you had in this field?
What are the practical applications of what you teach?
Do you understand how it applies to my business, and if not, are you willing to work with me to learn this?

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