Web Design for Service-Based Businesses

Pixel Me Pink

San Diego, CA

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About Pixel Me Pink

We build converting, service-based business websites that focus on the following core essentials:

1. Customized Branded Design
2. Professional, Branded Content Writing
3. Flowing/Guiding Typography and Conversion Strategy
4. Foundational SEO Implementation
5. Social Media Integration
6. Content Management System with Custom Video Tutorials and Training

A website is only as effective as its ability to convert¯ traffic into sales. The following are the kinds of questions we will go over together in order to achieve the following:

1. What types of concerns or problems can you solve and highlight for your ideal clientele¯ on your website?
2. What would attract your ideal client to contact you right away?
3. What things speak the loudest to your ideal clientele?

These are some of the questions that we will go over with you when building your website.

Location

San Diego, CA 92101

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Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. We have written a blog post on our website that explains in full detail the different steps you should take when searching for a provider of services like Web Design, Graphic Design and Internet Marketing.

Included is the web address to the first post in that series, but we will also put a few comments here from the blog.

1. Find out what "TYPE" of provider is best for you.
2. Get to "KNOW" your provider...
3. Work with someone who specializes in what you need.

There are also a list of 10 questions that you should ask when looking for a provider. They are part of a blog post we have written on this topic with descriptions and explanations, but we will include them here as well.

1. What is your process like?

2. When and why did you start doing web design/internet marketing? What is your (or your company’s) mission or goals?

3. Can I speak with some of your clients or see real reviews? What kind of results can I expect and what have you done for past clients?

4. What kind of help and support can I expect to receive from you guys once my project is done?

5. Can I make updates on my own website when it is complete?

6. How do you take payment? Do I do a deposit and then pay the other half when I am happy or do I pay everything up front? Do you require a contract to be signed?

7. How can I be sure that you can provide me with what I need?

8. How will I know that my website will work in all the current browsers in their recent versions (Internet Explorer, Firefox, Chrome, Safari)? How will I know that my website is coded properly not only for usability but for SEO purposes?

9. How long will it take to complete my project?

10. What are your rates? How much will this cost? How do you come up with your prices?

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. 1. The biggest mistake you could make is to choose a provider of services based on their rate and their portfolio as the main deciding factors. These things are obviously very important, but should only be preliminary factors in finding a service provider that is right for you.

2. You should find someone who wants to go over the specific details of your project before giving you a quote because if you go with someone who can give you a quote without this information, you run the risk of over-paying.

3. It is well-known that the majority of people do not fully understand the types of services we provide. Because of this, there are many companies that take advantage of you. EDUCATING yourself about what you need before contacting a provider will prevent this from happening.

Q. What questions should a consumer ask to hire the right service professional?

A. 1. What is your process like?

2. When and why did you start doing web design/internet marketing? What is your (or your company’s) mission or goals?

3. Can I speak with some of your clients or see real reviews? What kind of results can I expect and what have you done for past clients?

4. What kind of help and support can I expect to receive from you guys once my project is done?

5. Can I make updates on my own website when it is complete?

6. How do you take payment? Do I do a deposit and then pay the other half when I am happy or do I pay everything up front? Do you require a contract to be signed?

7. How can I be sure that you can provide me with what I need?

8. How will I know that my website will work in all the current browsers in their recent versions (Internet Explorer, Firefox, Chrome, Safari)? How will I know that my website is coded properly not only for usability but for SEO purposes?

9. How long will it take to complete my project?

10. What are your rates? How much will this cost? How do you come up with your prices?

Q. What important information should buyers have thought through before seeking you out?

A. Step 1 – What kind of professional is best for me?
To start you can ask yourself a few questions:

What is your website budget?
(When considering your budget, try to remember that this is your business, your lively-hood. The more you properly invest, the better the return will be)

Are you a brand new business with little to no money to invest? A friend that would be willing to help you get a web design and plays around in Photoshop might be the way to go for now. You can also try your luck at getting a college student to do it for you for free or for a low cost so that they can build their portfolio. Keep in mind that the end result might not be to the highest of standards, and because they have no business systems in place, the process can be a long and confusing one.

Let’s say you do have a budget, but it’s not enough to afford a San Diego web design team focusing all of their attention on your businesses success. You should definitely consider working with an established freelancer. Though keep in mind, if you need a Logo, you might be able to find a reputable freelancer to design that Logo for you, and he or she may do a wonderful job. The problem is that your business needs other things like a website, or SEO, and as a busy entrepreneur or smaller sized business, you are very busy and don’t have the time to shop around and build a new relationship with a new professional every time you need something.

This is where small to medium sized San Diego web design and Internet Marketing companies come in.
A lot of times these places will provide more than one service and their rates are also affordable for other established small businesses. You can get most of what you need related to the industry in one place, and only have to build one relationship. You can also find providers that have a burning passion for what they do. Inherently you will work with someone who is taking your project personally and will provide you with a one on one custom tailored kind of experience. There are many benefits in going this route yet it is not without its flaws.

In today’s day and age, much of the work of your project is being sent overseas with some of these internet companies. Some of the problems that arise from the practice of outsourcing are things like; longer project timelines, low quality of work, and a general lack of communication and consideration when it comes to your project. We will talk about finding a firm that is invested in your business & project in step 2.
And let’s not forget about the “walmart” of San Diego web design and SEO companies. If you do not care about your business, your project and are wanting to spend as little money as possible…go with these guys :). They have departments for “sales”, departments for “customer service” and are set up to be focused on one thing and one thing only…”how much money can we strategically make by the end of our fiscal year”. Nobody cares about your business or your actual return on investment and should be approached with caution.

The above comments are our opinion and experience within our industry. I’m sure their is a “walmart” of San Diego web design out there somewhere that isn’t so bad :).


Step 2 – How can I find someone that actually cares about my business?

So you’ve chosen the type of provider you want to work with. So what’s next? Well this is where things can get a bit tougher, and a lot of it is going to depend on your “feelings” as well as the “facts”.

No matter which San Diego web design provider you have chosen for yourself, the prices and rates are going to vary, so at the end of the day, you’re going to need to base your decision on who the provider REALLY is, and why they are providing the services that they offer. Are they in it to help people, or are they in it simply for the money?

Specifically, if you’re a business owner, you are probably very passionate about what you do, and everything regarding your business is very important to you. The provider you choose should be just as passionate about their own services. When you speak to them they should be genuinely concerned about your needs, and show signs that they will take ownership of your goals and overall results.
If they do, chances are that your end result will be just what you wanted, and if there are any miscommunications or mistakes, they will do their best to resolve these issues for you without much hassle.
If you ask for a quote and they are able to give you one within a couple minutes right then and there on the phone, hang up and never call them back. It takes time to properly create a proposal for your needs and they should want to discuss those needs in detail before they could possibly come up with a quote. If they are able to give you an actual quote over the phone that isn’t a very “rough” estimate then they are making assumptions and the quote they give you will be definitely over-priced.

Talk with them for a while, get to know them. Search for reviews or ask to speak with past clients. Check out their online portfolio of web design work. If you find someone that hires their team locally, shows genuine concern for the success of your business, and is more than willing to let you speak to their past clients, more than likely their prices will be fair and because they have done such a great job for you, your return on investment will make the initial cost ignorable.

Step 3 – What are they the best at?
Last but not least, chose your provider based off of what they do best!

Some website service providers focus on a specific industry, demographic, or situation. If you have followed the above guidelines, at this point even a generalist would provide a great service for you. Still, if you have the option, go with the provider that not only gives you a good vibe, but is also a professional at servicing your specific needs.

So instead of focusing on whose price is the lowest, take a little time to get to know the people who are going to be a main factor in your success, and you will never regret it.

Q. Why does your work stand out from others who do what you do?

A. 1. Our main focus is building websites that "CONVERT". Most web design companies will simply sell you anything that you want, but we take it a step further by working with you to find out exactly what is going to turn potential visitors into potential leads.

2. We have a process that everyone follows, including our clients. It lends the ability to have great communication, transparency and efficiency. Our projects are always finished on time.

3. Pixel Me Pink, it's owners and it's entire team are passionate about the work that they do. Having a mission statement and creating goals to fulfill that mission are a large part of our culture.

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