Q. Why does your work stand out from others who do what you do?
A. We consistently get results for my clients and never stop till they're number 1. Because we are also designers, marketing specialists, and copy writers, we're able to provide ALL the pieces that are absolutely necessary to assure success online.
Q. What do you like most about your job?
A. The excitement in watching our customers website climb to the top and then make sales. We also love the challenge of figuring out the strategy to make it all work.
Q. What questions do customers most commonly ask you? What's your answer?
A. How much does SEO cost and when should I do it? Search engine optimization is not something that can be done overnight especially in today's competitive market. It takes time but sometimes we can see results within a month. It all depends on the competitive playing field and the amount of time the client's budget allows. Cost is mostly up to the client. We're happy to work within most any budget.
Q. Write your own question and answer it.
A. What is usually the first mistake people make when building a website?
They think they need just a web designer and only a web designer.
First step would be to consult with an SEO and marketing specialist to develop the online business strategy, the site structure, the copy and the design.
Your website is one of the more important pieces of marketing collateral you own, and it should be designed accordingly to achieve your marketing goals. Then going forward, marketing - which includes SEO, social media, and other forms of marketing - should drive continual improvements on the site to get the site to rank high in Google and to get traffic and customers streaming in.
In short, the website design and development is neither the beginning or the end, and the web designer falls somewhere in the middle.
Q. Write your own question and answer it.
A. What are the essential elements to a successful online business?
1) Optimized web design, attractive enough to be inviting and profesional enough to accurately portray the quality of your services and/or products
2) SEO - Site optimized so that it ranks high in Google and then continually maintenance to keep it there
3) Optimized landing pages that convert customers
4) Strategic competitive analysis to stay above the pack
5) Social media marketing to build authority, influence, exposure, inbound links and traffic and improve SEO
6) Other internet marketing as needed to capture the market in areas where exposure is weak
Q. Write your own question and answer it.
A. What is the 2nd mistake businesses make with regard to their website?
ANSWER: They assume once they "open their doors," the masses will arrive. Nothing is farther from the truth. In fact, if you build a website without special attention to driving traffic to your door, you might as well stand by and watch your e-business wither and die in the scorching heat of competition that exists just a click away.
You can have the most attractive site in town, the best product on the web, the most compelling web copy to capture sales, and the best prices, but if you haven't optimized your site for the search engines or used social media or other marketing to get them there, then you might as well build a store in the middle of the Sahara with no roads, no lights, and no key to your door.*
It's important to continue to work at SEO and marketing, particularly social media marketing but not to ignore traditional or PPC marketing. They all can play an important part in putting money in your bank account.
