This business address is private; the map is showing an approximate location.
- Provider travels up to 25 miles
Association for Creative Business Writing
- Walnut Creek, CA 94596 (map)
- (925) 465-1831
Credentials (view details)
- DOJ Smart Search verified
- Email verified
- Thumbtack reviewed
- Bronze member
Storytelling & Business Writing That Rock
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Association for Creative Business Writing • Walnut Creek, CA • $125-150 per hour
- You'll be asked a few quick questions that will help describe your needs.
- You'll be asked to provide your contact information so that Lynda Mcdaniel will be able to get in touch with you.
- You'll have the option to get competing quotes from other qualified service professionals, saving you time and money.
Lynda McDaniel has been telling stories at work for three decades (which doesn’t include all the tall tales she told as a kid!). For the past six years, she’s shared the fruits of her life—a long career as a professional writer and journalist—so that her clients can enjoy increased results, respect, and revenues through effective storytelling and business writing that rocks! She teaches business-writing webinars, workshops, and assessments to share writing and storytelling skills that gain—and retain—clients.
Clients for Lynda's coaching and training love her ability to share information in a fun, creative, and effective way. She's taught executives and staff from Microsoft, T-Mobile, Boeing, Del Monte, Key Bank, Wells Fargo Bank, U.S. Small Business Administration, City of Seattle, University of Washington, University of Notre Dame, Stanford University, YMCA, among others.
Question and answer
Q. What advice do you have for a customer looking to hire a provider like you?
A. Telling isn't training. Look for coaches and trainers who use creative methods so that you gain—and retain—their message. Too often information is just dumped onto clients. You want someone who excites your creativity (we’ve all got loads of creativity just waiting for us to discover it!) and helps you put it to work. And find someone who loves what he/she does. That will make the learning fun.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Writing and storytelling generate all kinds of fear and dread in people. That’s because so much mystery and misinformation surrounds them. The truth is that just about all writers, writers you love to read, have some dread of a new project. And all of us write bad first drafts. (You’re not the only one secretly writing them!) That information alone gets clients up and running. Whew! Other trade secrets include 1) separate the writing and editing process (you'll write much faster that way), 2) write TO your readers, not AT them, which just about everyone does in his/her first draft. That’s okay because, 3) good writing is really good editing. Get it down fast and then edit, edit, edit. Bad writers just stopped too soon.
Q. What questions should a consumer ask to hire the right service professional?
A. 1. What makes you effective?
2. How are you different from the rest?
3. How do you make your message stick?
4. Why do you care about your clients?
5. What kind of results have you seen?
6. What kind of follow-up do you offer?
