Rugged Fitness

Rugged Fitness

Wethersfield, CT

4 years in service

6 employees

Gold profile

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“Never Settle For Ordinary, LIVE RUGGED”


My mission is to help people become the strongest, fittest, most healthy version of themselves that they can be. I founded Rugged Fitness on the philosophy that strength & conditioning is not just for athletes but for everyone.

About Rugged Fitness

hired 1 time on Thumbtack

Rugged Fitness is a progressive strength and conditioning facility committed to providing the knowledge, support and environment needed for our members and clients to meet and exceed their fitness goals.

We continually strive to guide, motivate and inspire people to overcome their perceived obstacles or limitations in order to become the strongest, fittest, healthiest version of themselves that they can.

We offer small group boxing and boot camp sessions as well as personal training and private coaching for a variety of goals, including weight loss, athletic performance, injury prevention/recovery, strength building and much more.

Never settle for ordinary, live Rugged!


1870 Berlin Turnpike
Wethersfield, CT 06109

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  • 5/5 stars February 27, 2014

    Brian is a fantastic trainer and business owner. His approach to fitness is very customized and realistic given my lifestyle and abilities. I am happy to be continually making progress toward my fitness goals. While I'm not at all "rugged" I still appreciate the casual welcoming feel he has created at his centers.

  • 5/5 stars February 27, 2014

    My favorite place in the whole world!
    I started going to Rugged to train for Obstacle Races and for stress release through boxing class and found a "home away from home."

    There is a great sense of camaraderie during group sessions, and the one-on-one coaching is AMAZING. Brian and his trainers make you feel like, "part of the family," as they run you through a class... You WILL work hard, and you WILL see results!

  • 5/5 stars February 27, 2014

    This is a great gym and all of the trainers are amazing. There tailor each class to everyone in it. From people just beginning their journey to people getting ready for their 20th Spartan Race!!

  • 5/5 stars February 27, 2014

    Rugged Fitness is more than your typical "gym" - in fact other workout facilities pale in comparison! It's a family. Each client is given personalized attention, encouragement and feedback! The coaches work with and inspire all of us. I have been a member for almost 2 years now and drive 40 minutes to attend classes. I have never looked or felt better. Rugged has become a part of my life's routine! I'd you are looking for real, long lasting results in a motivating unintimidating environment- then Rugged is where you belong!! Brian, Janice, Danielle, John, Karen, Adel and Pito are amazing coaches that push you and praise you!!

  • 5/5 stars February 13, 2012

    Brian @ Rugged Fitness provides great insight to individuals who are new to the fitness world and goes above and beyond expectations providing their potential clients with tons of information which allows you to make an informed decision regarding your workout needs. Rugged Fitness has many packages to choose from which can be tailored to fit an individual's specific needs/wants. Rugged Fitness is absolutely awesome and I highly recommend their services!!!

  • 5/5 stars July 15, 2011

    This place is AWESOME! I will be 40 in December and was looking for something different yet challenging. I have not exercised for years and was not sure if I could do it. Brian and Peto do everything they can to encourage you, explain the exercises and push you beyond what you can imagine. I am only in my second full week and feel great (except sore muscles I never use!) and addicted to the classes. If you really want a challenge and feel great about yourself, do not hesitate to come here. The memebers here are extremely friendly, of all ages, shapes and sizes. I never feel out of place and I always feel welcomed. Brian is passionate about his work and you will pick up on that the moment you walk in. I highly recommed Rugged Fitness in Wethersfield!

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. Make sure that the trainer you are hiring has the proper credentials. There are a lot of companies that will "certify" someone as a personal trainer after only a weekend course. Proper certifications include CSCS, NSCA CPT, ACSM and NASM. Also a degree in exercise science is also a good indicator of a legitimate trainer.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. No matter what people try to tell you, there is no quick fix for losing weight. Sustainable weight loss requires a true lifestyle change. It doesn't have to be all at once, but the only way to lose weight and keep it off is to change your behavioral patterns.

Q. What questions should a consumer ask to hire the right service professional?

A. What is their experience and credentials?
How long have they been in their field?
Do they have any references?

Q. Why does your work stand out from others who do what you do?

A. One of the first things people will notice about our facility is that there are no exercise machines. The majority of traditional exercise machines overtrain primary muscles while weakening stabilizer muscles as well as promoting poor movement patterns by working to isolate and strengthen one muscle group at a time. If you think about it, when do you ever use one muscle at a time in any other activity in your life? The answer is that you don’t, and if you only train muscles that way, you are ultimately working against your body’s natural systems.

Q. What do you like most about your job?

A. Changing people's lives.

Q. Write your own question and answer it.

A. What education or certifications do I possess?

I earned my bachelors degree in exercises science from UCONN with a minor in sport nutrition. I am a Certified Strength and Conditioning Specialist with the NSCA. I am also an HKC Certified kettlebell instructor, a certified TRX instructor and trained in Wellness Coaching and the Art of Strength.

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