Book Design & Publication Design

Sensical Design & Communication

Washington, DC

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About Sensical Design & Communication

Sensical Design & Communication is a graphic design firm dedicated to big ideas. We specialize in publication design for non-profit and financial services organizations, but we handle many other projects and clients as well.

We provide the level of quality, experience, and professionalism clients expect from a large firm, combined with the direct engagement and reasonable pricing of a small one. We are strongly committed to environmentally sustainable practices, both in our design and in the way we run our office.

Sensical Design offers a broad range of design and communication services:

- Books and book covers
- Brochures, booklets, reports, and other publication design
- Annual reports and white papers
- Magazine editorial design
- Corporate identity and logos
- Advertising art direction
- Web design in HTML and CSS
- Drupal and WordPress CMS-based sites
- HTML email design and management
- Information graphics
- Copywriting

Location

Washington, DC 20002

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Question and answer

Q. Describe your most recent project, what it involved, how much it cost, and how long it took.

A. We created a 36 page booklet for Arent Fox law firm, essentially a mini-magazine, with stories from their practice groups. The purpose was to promote their firm in an interesting way. It took about a month from start to finish, including client review, and cost about $3,000, not including printing.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. Pricing is generally per-project, based on an estimate of the hours required. Bids are generally fixed price, with some flexibility for changes in scope and expenses. Hourly pricing is available, particularly for long-term clients.

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