FAQs
- What questions should customers think through before talking to professionals about their project?
I say I'm an Interactive Director and I get a blank stare back and a comment like 'Oh, you do websites'? I then would try to go into the nuances of what IInteractive really means. How digital marketing differs from traditional marketing. How the new world digital marketplace is a continually growing and evolving beast where you always have to be paying attention - keeping up - or else you get devoured. Well, as you can tell, this kind of explanation can take a while and get into a lot of detail that not everyone is as passionate about as I am (don't get me started on emerging and disruptive technology - No really... DON'T!). What most people are truly asking is "What is it that you do that can help me". So instead of going into all the ins and outs of the digital landscape today and where I think it's going tomorrow when they ask me what I do, I have learned to narrow it down to this (now I warn you - this is not for the squeamish): I make it happen online - and I make it amazing! Take a look at my website for more.