Introduction: Customers traditionally retain our parsed-out services to provide senior level marketing leadership, and tactical implementation support - aligning marketing initiatives to sales objectives to operational support requirements. Our Lead Generation Accelerator™ is typically the starting engagement - designed to balance and accelerate a qualified prospect driven sales funnel in 3 ways:
1. The process is always the same for each client, but the plans are always unique to the business - we don't believe 2 businesses are ever the same.
2. Every plan provides a variety tactics to determine which tactical mix will generate the greatest quality and volume at the best possible return of marketing investment. More importantly, we arm our clients with options that can be quickly "turned up" or "turned off" depending on performance.
3. We create a quantified marketing plan over 12 months to provide transparency to budgets, estimated revenue, and estimated units sold.
The approach consistently meets expectations. Sales teams are happy, forecasts become more predictable, and marketing can sleep at night. My marketing leadership is specialized in driving new and incremental revenue to support complex technology platforms, retail, and traditional business to business services.
Want to know more about our "secret sauce"? Let's connect, I'm always happy to share.
There's nothing more exciting than watching our plans perform to expectations, and earning the privilege to be partners with our clients.