Introduction: I am inspired by customers, excited by change, and fueled by a passion for collaboration.
I can offer demonstrated results with healthcare multi-site companies as well as a successful track record of communicating key information (across health, financial, energy sectors) to all levels of providers,workers and customers. In your search for a flexible and results driven marcom pro, I can offer political savvy learned through direct sales and communication planning, solid business experience, and expert copywriting skills.
WHO I AM
The right voice calms a crisis, rallies the troops and connects with customers. My collaborative, consultative style and experience working with diverse teams can:
* Increase sales revenue or action among targeted segments through integrated marketing vehicles;
* Communicate business decisions and results;
* Create a loyal core of customers;
* Develop and write compelling copy to inform, unify and motivate target segments.
WHAT I DO
Organizations who typically hire me are seeking to clarify their communication needs and become more creative about execution. I can help you develop and execute both communication strategies and copy, turning them into bottom line results. Typically, businesses hire me to:
* Break through barriers to marketing that prevents increased revenue;
* Create awareness for a new service or product;
* Translate and define words into benefit oriented copy;
* Talk to employees or partners through meaningful communication;
* Evaluate data to guide measurable communication and creative strategy.
HOW I ADD VALUE
Using my marketing and writing background, I can:
* Bring creativity to solve complex marketing problems;
* Implement new ways of communicating to the customer to deliver more consistent and repeatable business results;
* Challenge accepted rules and norms to fuel innovation to change customer indifference to engagement.