Custom Graphic & Website Design

Q. Describe the most common types of jobs you do for your clients.

A. Mostly I design and code websites. With businesses trending more and more towards a full digital landscape, everyone wants, needs or has to redesign their website. In addition to websites, I frequently design logos, identity packages (letterhead & business cards), brochures, direct mail pieces and print ads. I have also been working on some product and packaging design the last couple years.

Q. What advice do you have for a customer looking to hire a provider like you?

A. A great designer will ask a lot of questions about your business, your audience, what you want to achieve with your website, brochure, etc. A great designer will have a variety of work to show as samples of past projects. A great designer will provide a professional estimate that outlines all of the services that are included (no hidden charges). A great designer is one that you want to refer to other people you know!

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. The one thing that seems most confusing to many people is how long it actually takes to do my work. On the surface, some projects seem very simple. The layout is clean and communicates very well. Under the surface, however, is sometimes over 30-50 hours of: research, sketching, concepts, wireframes, layouts, coding, revisions, etc. Sometimes, depending on how extensive the project and/or revisions are, there could be many additional hours involved. This is why I always try to get as accurate an idea of what the client wants to achieve. The more details I have, the more likely I will be able to deliver the best possible project right from the start. Managing expectations isn't difficult as long as both parties are highly communicative. When that happens, everyone is happy!

Q. If you have a complicated pricing system for your service, please give all the details here.

A. All projects are unique. On the surface, a finished project (or idea) may seem "basic" or "simple", but the behind-the-scenes work on a project that looks that great takes a lot of research, concepting and creative hours to become that "simple" layout. All projects are estimated based on the details provided. Despite my hourly rate, I always try and give a realistic flat project rate with a detail of everything that is included. Once a project begins and additional work is requested, a subsequent estimate will be provided for approval before any work is done. There are no hidden costs, ever. Contact me today for more information: inquiry@jessicarosengard.com