Contrecoup Creative, Inc.

Contrecoup creates value for its clients by using the discipline of fact-based decision making and using a strategic marketing methodology that considers: • Product-market fit, • Value proposition, • Corporate assets and synergies, and • Functional sales and marketing strategies and tactics Our process also considers the Six Sigma principles of: • Voice of the Business (VOB) -– ensuring that your objectives (revenue, profit, market share) are integrated into strategy, • Voice of the Customer (VOC) – ensuring that your go-to-market strategy has traction with prospective customers, • Competitors -– considers the actions and reactions of large and small competitors selling similar and substitute products, • Technology - the protection and recognition of your intellectual property versus alternative solutions as perceived by customers, and • Business environment - scenarios for relevant constituencies. Contrecoup will help your organization achieve its business objectives. Contrecoup wants to serve as an "outsourced"’ marketing department offering strategic and tactical insight based on our previous work marketing products and services to B2B, government and consumer direct channels of distribution. Contrecoup will help you achieve your sales objectives and will have position your organization as a leader in the markets it serves. Our goal is to introduce marketing best practices (at a corporate and business unit level) and to implement the use of marketing metrics to enable you to run your sales & marketing function just as you do every other functional area.