Marketing & Advertising Services

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This service is only offered remotely, over phone or internet.

Established in 1991, Coming of Age, Incorporated is a unique full-service national marketing and advertising firm that helps clients connect better with baby boomers and older customers.

We base our consumer behavior marketing approach upon the research, concepts, principles and strategies outlined by behaviorists and our colleague David Wolfe and captured in his book "Ageless Marketing". We are also co-authors of Market Smart: The Best in Age and Lifestyle Specific Design".

Our knowledge of how life stage effects human communication processing and buying behavior and recent brain research has led to insights on how to create more effective strategies, sales approaches, motivating marketing creative and messages for our clients.

Our services include marketing strategy development, full service advertising agency services, website development and marketing and online performance management services, traditional and new media, public relations, qualitative, quantitative and ethnographic research, sales and service improvement and turnkey customer loyalty programs.

Our resources and capabilities include the following:

* A knowledgeable cadre of creative, media and internet professionals with insightful understanding of baby boomer and older customers and the ability to apply that knowledge to marketing, advertising and sales campaigns and efforts
* Traditional and new media PR and media relations, training and loyalty program professionals
* Access to the most enlightened leaders in marketing and sales to baby boomer and older customers including ethnographic, qualitative and quantitative research focused on the baby boomer and older customer needs and wants
* An experienced media planning and execution capability providing the most efficient and effective use of media dollars
* Website design and online performance management services (Search Engine Optimization)
* Marketing consulting services

Below are testimonials from clients:

"If you're looking for someone who will take to meeting your marketing needs in older markets like a trusty retriever, Jim and his team are will do the job. Dedicated, passionate and bright-minded, you can rely on them to help you find your customers, get their attention and bring them in. They are some of the most tenacious professionals I have met when it comes to ferreting out clients needs and putting out the effort required to meet them." May 5, 2008

- David Wolfe, Owner, Wolfe Resources Group (worked with Jim at Coming of Age, Incorporated)

"Coming of Age team are true experts on the 50+ market. Their insights on aging Americans and their advise on marketing and advertising can turn any program into a winner. Their results are measurable and remarkable!." September 29, 2010

- Gail Miller, Humana (hired Coming of Age as consultants - marketing and sales in 2005 and hired more than once)

"There are many paths to consumer insights. Often, we look for what makes a group unique. coming of Age looks for what makes it human. The team's understanding of the brain and how it changes over time is invaluable to any marketer's efforts.If you want to uncover game-changing insights your competition will miss, talk to them." July 1, 2010

- Daniel Greenberger, Chief Innovation Officer, GPS Creative
(worked directly with Jim at Coming of Age, Incorporated)

"Jim and his colleagues are top professionals. They listen to what you would like to achieve and then present you with options that will accomplish the stated goal. A pleasure to work with at all levels of the company.'" April 18, 2010

- Carroll Golden, Transamerica (hired Coming of Age in 2007)

"Jim has an extraordinary knowledge of the baby boomer and senior market. He is on top of the latest trends in connecting a clients product to this demographic. Jim works with his clients to fully understand their objectives then crafts effective programs that drive positive results. Jim's other gift is public speaking: he is a dynamic speaker with clear experience that helps educate people on the senior and baby boomer market. He is a true pleasure to work with as evident by his long term client relationships." January 18, 2010

- Todd Mason, Chairman/Chief Executive Officer, FaceTime Strategy, LLC (was with another company when working with Jim at Coming of Age, Incorporated)

"Jim is one of the most dynamic speakers and thinkers in his industry." January 10, 2010

- Peter Gelbwaks, Chairman, Gelbwaks Insurance Services, Inc. (was with another company when working with Jim at Coming of Age, Incorporated)

"Jim is a uniquely talented and versatile executive. He saw the need for Coming of Age services at a time when few people were willing to invest their time and talent in such a venture. Jim's vision has held throughout the years, and his contributions to the aging market, and the people who serve that market, are singular and meritorious." January 6, 2010

- Michael Bice, Chief Executive Officer, Lutheran General Health Care Services

"Jim was very helpful in assessing the mature market and making recommendations on how to position our message and products."January 5, 2010

- Steve Brueckner, Humana (hired Jim as a Business Consultant in 2005)

"Jim is one of the most knowledgeable individuals I know concerning a broad range of topics associated with aging. His assistance has enabled me to better plan materials and other forms of support for mature adults attending classes at the university level. His knowledge of trends and the interests of older persons is unsurpassed." January 5, 2010

- Dick Ward, University of New Haven (hired Jim as a Business Consultant in 1997, and hired Jim more than once)

"Coming of Age provides leading edge research and information on how to effectively reach the 50+ market. They don't just throw stats at you (which they can do with the best of them). They also provide the expert insight to help you make a solid connection between you and your target audience. In addition to being a top professional in the field of advertising, Jim Gilmartin is a charming gentleman and delight to work with which also puts him head and shoulders above the crowd." January 5, 2010

- Christine Crosby, CEO, GRAND Media, LLC (was with another company when working with Jim at Coming of Age, Incorporated)

"Jim is extremely knowledgeable about the field of aging and has been extremely helpful in providing not just business connections, but insights into how to create win-win business solutions." January 5, 2010

- Jeff Zimman, CEO Posit Science (hired Jim as a Business Consultant in 2007)

"Our firm has worked with Coming of Age over the past several years as we tackled the emerging boomer financial services marketplace. Jim and his organization have always provided frank insights into the boomer and senior market and helped us develop advertising and content that we share with our customers.

He is also an outstanding speaker and presentor on the buying psychology of the boomer+ marketplace. Highly Recommended." November 23, 2009

- Tom Riekse, Jr., Chief Marketer at LTCI Partners (hired Coming of Age in 2000, and hired Jim more than once)

"At Sunterra the largest segment of our market comprised Boomer and older consumers. Jim's deep insights in this area helped us nuance our communication style in marketing materials for greater effectiveness. His training sessions also provided our sales teams with approaches that enabled them connect with clients more successfully on a personal level."

Peter Shoobridge, Chief Marketing Officer Sunterrra Resorts. (hired Coming of Age in 2007)

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