Professional Painting Skills

Preston McCall Advertising Design

Prairie Village, KS

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About Preston McCall Advertising Design

I paint fine art oil landscapes, portraits of vintage automobiles and also showroom windows in fluorescent enamels. I travel where I can and love road trips. I did the Eastern seaboard recently for a chain of fast food restaurants. Window painting is kind of a lost art, although I have been doing it for the past 22 years. Please check out my website.

My serious paintings are all over the globe. Owned a major gallery in Santa Fe for a few years and was lucky enough to establish a good following there.

My automobile paintings are generally sold to new car dealerships for their showroom display areas. I restored vintage automobiles for ten years and have a fairly good appreciation for the detail there.

It's easy to reach me as I am a one-man operation. My cell is on my website, and I do return calls, promptly.

Professionally, I have a degree in painting and drawing and have many years of experience painting, gallery management and advertising design.

Location

2516 W. 63rd St.
Prairie Village, KS 66208

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. Mostly showroom windows for new car dealers. Have some 250+ clients all over Kansas, Missouri, Oklahoma and other states. When it is too cold or rainy, I work on my fine art landscapes or auto paintings.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Look for reliability and talent. I show up when I say...always.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. It is much harder than most people understand to be an artist. After 50 years of this, should have taken up something else, but love what I do.

Q. What important information should buyers have thought through before seeking you out?

A. Accountability. Clients who respond to communication quickly get the best work. Of course fast pay makes fast friends, but clients almost always square up fast with me anyway. The beginning process usually requires that we establish who are the decision makers and some degree of common goals are established for the project. It just takes clear communication and persistent honesty.

Q. Why does your work stand out from others who do what you do?

A. Unique experience and obvious wide range of creative skills.

Q. What do you like most about your job?

A. Love my deal. No ball and chain.

Q. What questions do customers most commonly ask you? What's your answer?

A. How far do you travel?
answer....anywhere. Love roadtrips.

Q. Do you have a favorite story from your work?

A. Mis-spelled signs! Would love to have "Spellcheck" in my brush.

Q. What do you wish customers knew about you or your profession?

A. Window painting can be extremely effective in building traffic. A good sign can be the most useful tool in establishing the look and feel for the business. It is really not an area that any business needs to save money on and try to get the best designs. Keep it simple.

Q. How did you decide to get in your line of work?

A. I was the GM of a large Chevy store and could not find anyone capable of painting our showroom windows with some ad messages. 22 years ago, I quit and started this. Love what I do.

Q. Tell us about a recent job you did that you are particularly proud of.

A. 300 foot of a wall mural project. Quite a big task for me.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. Constantly looking at other work in other cities. I have a very wide range of styles and am always on the hunt for a new look. Am computer literate and build websites, as well. My main focus is really on showroom window painting (Splash Art).

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. Lots of computer generated perforated graphics are now everywhere. They look great and are easily seen through form the backside, but they are NOT fluorescent. Wanna grab some eyeballs. Go Fluorescent!

Q. If you have a complicated pricing system for your service, please give all the details here.

A. I generally bid everything by the job. Travel time, materials, time on the job... A typical new car showroom can run anywhere from $800 to $2000. I email the design first and we agree on what the look should be. It is really very simple. Compared to TV, Radio and Newsprint, it really is your most cost effective ad medium. Wanna build traffic...Paint your windows in fluorescent enamels...but get someone who knows what he or she is doing.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Tough gig. Gotta go sell. Selling is full of rejection, but sure beats wearing a ball and chain. It takes great tenacity to be an artist, I have found. Got to be honest with yourself and all others.

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