Q. What advice do you have for a customer looking to hire a provider like you?
A. do your homework and make certain you are a match for the type of agency you need. Ask about revenue of the firm, are they too big, too small or just about right. Consider, if you're marketing program budget is $100K and the firm bills $100M, you are only 1 percent of their business, meaning you'll get about 1 percent of their time and talent. Bigger is not better, smaller is not better -- find the best fit. Once completed looking at budgets, now understand the available talent. Do you need strategy or grunt labor? a combination? Do you need creative or do you need media relations? Integrated work? marketing strategy and online? Ask lots of questions. For an agency checklist, check out: http://theeisenagency.com/home/diy/
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Regardless of the size of the account, most agencies typically utilize between 2 -- 5 members of the entire agency on a given program, then pull in other members of the firm depending on the exact nature of the work. Again, size is relative only to your size of of budget: ie: a 100 person firm on a small account will likely only be 1 person, and at that, perhaps an intern. Be mindful of the talent base that you're actually hiring. Just because you "met the owner" doesn't mean he or she are actually doing any of the work.
Q. Why does your work stand out from others who do what you do?
A. There are many fine agencies in our area, and across the country, but there is one simple thing that our firm does better than any other -- we integrate the work based on a solid, planned out program that will actually help our clients be more profitable. Many agencies will show pretty ads and pull reports of clips, which we think is all well and good -- but is just the basics. How that working together to create "lift" for a client we believe is the critical question.
Q. What questions do customers most commonly ask you? What's your answer?
A. One of the most common (and probably the question that makes me most nuts is:) "How much does it cost to do an advertising campaign?" The answer, of course, is a number between $0 -- and infinity.
Q. What is your greatest strength?
A. No one will ever, ever, ever outwork us. We will go the extra mile until that is considered the norm. We will literally do whatever it takes to succeed.