Leadership & Team Training, Speaking & Business Coaching

The Freeman Institute

Severn, MD

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About The Freeman Institute

hired 2 times on Thumbtack

THANK YOU for stopping by here on Thumbtack. I am honored by your interest in taking a look at my information. I'd love to better understand the goals for your event.

Let's talk (four.one.zero.9919718) so I can explain why I did not set a fee for your event...and yet still do something world class for you that will not break your budget.

THUMBTACK SPECIAL: Since you are within driving distance, I do not have to travel on another plane and do not have to stay in another hotel. To someone who has traveled to 50+ countries around the world, that is music to my ears. This is why I am available here at Thumbtack for your event. I hope this makes sense.


"... The combination of content, information, application, and heart that you presented was life-changing, and I do not use that term lightly ..." -- Erich Becker, Corporate Leader (Baltimore, MD)

"... participants commented that your seminar was the best management training class that they had ever experienced, myself included ..." -- Rod Huff, HR Director, EMI Music Group (Nashville)

"... I am still amazed that our seven-hour investment of time and resources has continued to return such dividends ..." -- Jeffrey Wright, President (UMI, Chicago)

I have some customized staff development, cultural diversity, leadership training, conflict resolution, emotional intelligence, team building, entrepreneurship, customer service, black history, executive coaching and conference presentation ideas you might find interesting, but first, please let me introduce myself.

For 20 seasons, I served as mentor and chaplain for the NBA Washington Bullets/Wizards professional basketball team (retired in 1998). Guys at the pro level, with big egos and big paychecks, sometimes have a problem with teamwork, leadership and customer service. From some of my work in the NBA, I developed the following:

* The Curiosity-Driven Life
* Connecting Now With Later
* Diversity: The Value of Mutual Respect
* All Stressed Out And Nobody To Choke!
* Enhancing Your Emotional Intelligence
* A White Man's Journey Into Black History
* When Strangling Someone Isn't An Option!
* Dealing With People Who Drive You Crazy!
* If Nobody Loves You, Create The Demand!
* Lessons From Blades of Grass in a Concrete Jungle
* IGNITE (or reignite) Your Entrepreneurial Passion!
* How Your Personality Impacts Your Organization's Success
* The Mysterious Rosetta Stone: Cracking the Code to Your Team's Success
* Professional Bloodsuckers: Dealing With the People Who Drain You of Your Time, Energy and Patience

These uniquely powerful on-site programs are examples of what can be customized to address the following (transcending generation, race, religion and gender):

* conflict resolution
* teamwork
* diversity
* mentoring 101
* core values
* anger management/violence prevention
* communication skills
* customer service
* leadership skills
* change management
* stress management

Satisfied clients are ranging from the prime minister of Grenada (and his senior advisors), top government officials and business professionals of Nigeria, and permanent secretaries of Barbados to the White House Communications Agency (WHCA), Secret Service, Defense Security Service (DSS), Rutgers University, National Security Agency (NSA), E! Entertainment Television, Blacks In Government (BIG), NASA, Verizon, FBI, GE, Defense Threat Reduction Agency (DTRA), EMI Music Group, Ikea, NRC, CDC, NTSB, YPO, DISA, NIH, Association of International Schools of Africa (AISA), US Sentencing Commission, Billboard Music Group, Black Public Relations Society, European Council of International Schools (ECIS), many pro athletes and executives around the globe.

The following is a reference letter from E! Entertainment TV in Hollywood, CA:

Our team here at E! provides all television production for all shows airing on E! and Style networks. This is a customer-service job requiring a combination of people skills and technical skills. Not long ago, our department was experiencing some challenges that needed an objective person to help us sort through them.

After reviewing Dr. Freeman's website, I contacted him hoping he could help. Initially I was not totally convinced that he could deliver. I know my team members. They are a somewhat skeptical and resistant bunch when it comes to "attending another workshop."

After listening to my interpretation of the issues, he discussed the problems with a couple of my most experienced employees. During his research, Joel included every part of my department, from the employee to the employer. Unbiased and now informed, Joel developed a unique, customized program for us that was very well received by our entire team.

Joel flew out from Maryland to Hollywood for one day and created a code of conduct with my employees that they and I value to this day. He helped us to understand and accept the unique qualities of each other. I was surprised by the mastery with which he presented the material and the impact it had on my staff and me.

Dr. Freeman actually analyzed the fundamental problems facing us, encouraging us to confront the obstacles. He helped us to see how, as individuals and as a group, we could turn the perception of our entire department around.

We now have the positive tools to disrupt the patterns of negative attitudes that follow us into our very busy schedules. Dr. Freeman is truly a gem who should be utilized by any organization that values employee morale and customer service.


Peter Osterhaus
Field Production Supervisor
E! Entertainment Television
Hollywood, CA


Severn, MD 21144

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  • 5/5 stars July 30, 2014

    Dr Joel is incredibly talented, worked within my budget and gave me the best service. He is a great motivational speaker, I thank God for meeting him. Everybody in his training class was happy and highly motivated. His training session was rated the best of my 7days program by my group from Nigeria. He is awesome, I would love to work with again and again.

  • 5/5 stars May 7, 2014

    Joel spent time preparing prior to the meeting which sets him above the rest with cookie cutter info....We were very impressed with the feedback we received from the team! I would use him again.

  • 5/5 stars September 9, 2013

    Joel did a great job and delivered just what our staff needed. He taylored his PD with personal information about our company/program which resonated with the staff. Staff members stated they would like to see him provide additional training for us in the future.

Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. Keynote. Breakout sessions during a conference. Lecture. Motivational. Helping them develop a Code of Conduct. Executive coaching. Critical Incident Debriefing. Helping them develop a Diversity initiative. Helping them develop a mentoring program.
ARENAS OF EXPERTISE: Staff Development. Leadership. Diversity. Teamwork. Entrepreneurial Creativity. Brainstorming. Change Management. Black History. Executive Coaching. Stress Management. Emotional Intelligence. Anger Management. Sales. Cross-Cultural Competence. Conference Keynote Addresses...

Q. Describe three recent jobs you've completed.

A. Prime Minister of Grenada & Senior Advisors (Grenada, West Indies)
Billboard Music Group (New York, NY)
U.S. Sentencing Commission (Washington, DC)
National Security Agency (Ft. Meade, MD)
GE Medical Systems (Hanover, MD)
Sequoia Software Corporation (Columbia, MD)
EMI Music Group (Nashville, TN)
Tuscan Dairy Farms (Union, NJ)
E! Entertainment Television (Hollywood, CA)
Black Public Relations Society (Washington, DC)
WAVA Radio Station (Arlington, VA)
National HME, Inc. (Fort Worth, TX)
Government of Barbados Permanent Secretaries -- (Barbados, West Indies)
Prime Minister of Grenada & Senior Advisors -- (Grenada, West Indies)
NBA Washington Bullets/Wizards -- a number of NBA players during 19 seasons from 1979-1998 (Washington, DC & all over the NBA)
Pan African Conference, with over 100 African Kings and Queens -- (Benin, Togo & Nigeria, West Africa)
E! Entertainment Television -- (Hollywood, CA)
United Nations Headquarters (Transatlantic Slave Trade Exhibition) -- (New York, NY)
WHCA -- The White House Communications staff -- (Washington, DC)
NASA -- (Goddard Space Center, MD, Wallops Island, VA & Stennis Space Center, MS)
Government and Business Leadership Conference -- (Lagos, Nigeria)
Saturn -- (Bowie, MD)
LOC -- Library of Congress -- (Washington, DC)
WACRA -- Worldwide Airlines Customer Relations Association Conferences -- (Stockholm, Sweden & Reykjavik, Iceland)
NIH -- National Institutes of Health / Executive Officers -- (Rockville, MD)
YPO -- Young Presidents Organization -- (Leysin, Switzerland...JLU, Junior Leadership University)
NRC -- Nuclear Regulatory Commision -- (Rockville, MD)
ICE -- Immigration and Customs Enforcement -- (Washington, DC)
Sorenson Genomics -- (Salt lake City, Utah)
NTSB -- National Transportation Safety Board -- (Washington, DC)
USSS -- Secret Service -- (Washington, DC)
DTRA -- Defense Threat Reduction Agency -- (Ft. Belvoir, VA)
CDC -- Centers for Disease Control and Prevention -- (Hyattsville, MD, Atlanta, GA)
NPR -- National Public Radio -- (Washington, DC)
HSBC Bank -- (Indianapolis, IN)
FBI -- Federal Bureau of Investigation / Recruiter's Conference -- (San Antonio, TX)
FMB Trust -- (Baltimore, MD)
Harlem Book Fair -- (Newark @ Rutgers University & NYC @ Schomburg Center for Research in Black Culture)
National Hospice Medical Equipment (NHME) -- (Fort Worth, TX)
Verizon -- (Burtonsville, MD)
BIG -- Blacks in Government Conferences -- (Washington DC, Orlando, FL, New York City, NY, Nashville, TN, etc.)
USGS -- U. S. Geological Survey -- (Laurel, MD and Reston, VA)
Mountain States Health Alliance -- Johnson City, TN
DEA -- Drug Enforcement Agency -- (Washington, DC)
The MITRE Corporation -- (McLean, VA)
Frasernet Conference (George Fraser) -- (Atlanta, GA)
FDA -- Food and Drug Administration (Silver Spring, MD)
The Barbados Pavilion -- Barbados, WI
Association of International Schools in Africa (AISA)
-- (2003 Conference Series: Botswana, Kenya & Senegal)
-- (2007 Conference Series: Ghana & Kenya)
European Council of International School (ECIS)
-- (2006 Conference: The Hague, Netherlands)
Association of American Schools of Caribbean and South / Central Americas
(Tri Association) -- (2002 Conference: Guadalajara, Mexico)
-- (2005 Conference: Mexico City, Mexico)
Frostburg State University -- (Frostburg, MD)
Columbia Union College -- (Tacoma Park, MD)
Prince George's County Dept. of Education -- (Easton & Bowie, MD)
Ridgecrest Elementary School -- (Hyattsville, MD)
University of Ottawa -- (Ottawa, Ontario)
Howard Community College -- (Columbia, MD)
Urbana University -- (Urbana, OH)
Elementary School -- (Laurel, MD)
Let's Make It Difficult For Our Children To Fail -- (Virginia Beach, VA)
Reading Is Fundamental -- (Washington, DC)
Multicultural Counseling Association -- (Bowie, MD)
Baltimore City Department of Education -- (Baltimore, MD)
TOC -- Training Officers Conference -- (Ocean City, MD)
Montgomery College -- (Rockville, MD)
Community School -- (K-12, Bolling Green, KY)
Elementary School -- ( Delaware)
Prince George's County Department of Education Equity Assurance Liaisons -- (Bowie, MD)
Sinclair Community College -- (Dayton, OH)
Job Corps -- (Oneonta, NY; Simpsonville, KY; Indianapolis, IN; Talking Leaves, OK...& more)
National Institute of Sports Professionals (NISP) -- (San Antonio, TX)
Baltimore City Community College -- (Baltimore, MD)
Maryland Association of Mental Health Counselors -- (Columbia, MD)
Community School -- (K-12, Delaware)
University of Hawaii -- (Maui Campus, HI)
Towson University -- (Baltimore, MD)
Howard University (Eli Entrepreneurship Institute) -- (Washington, DC)
Springfield School District (training for Superintendent and his Cabinet) -- (Springfield, IL)
Northern Virginia Community College -- (Annandale, VA)
ASALH -- Association for the Study of African American Life & History (Carter Woodson) -- (DC)
6th Circuit Federal Court (Bankruptcy and District Clerks) -- (Memphis, TN)
Code, Hennessy & Simmons -- (Chicago, IL)
National College of Probate Judges -- (Conference, Maui, HI)
DOJ -- Department of Justice -- (Washington, DC)
U.S. Department of Justice / Immigration Naturalization Service (Baltimore, MD)
U. S. Attorney's Office -- (Leadership Academy, Birmingham, AL)
Piper & Marbury, L.L.P. -- (Baltimore, MD)
AO -- Administrative Office of the U.S. Courts -- (Washington, DC)
U. S. Sentencing Commission -- (Washington, DC)
United States Probation -- (Ocean City, MD)
U. S. Bankruptcy Court -- (Clerks/Judges Conference, Orlando, FL)
USDA -- Department of Agriculture -- (New Orleans, LA and Washington, DC)
EPA -- Environmental Protection Agency -- (Washington, DC)
City of Annapolis -- (Annapolis, MD)
Great Scott Broadcasting Network -- (Dover, DE)
ODAR, Social Security Administration -- (Falls Church, VA)
HHS -- Department of Health and Human Services -- (Rockville, MD)
Salem Broadcasting Network -- (Sandy Cove, MD and Arlington, VA)
Sherwin Williams Paint & Chemical Co. -- (Baltimore, MD)
Greater Washington Employee Relocation Council -- (Arlington, VA)
Department of Treasury / Alcohol Tobacco & Firearms -- (Washington, DC)
US First Army Recruiting (USAREC) Brigade -- (Poconos, NY)
US Second Army Recruiting (USAREC) Brigade -- (Atlanta, GA)
US First Army Recruiting (USAREC) Battalion -- (Albany, NY)
US Sixth Army Recruiting (USAREC) Battalion -- (Denver, CO)
US Second Army Recruiting (USAREC) Battalion -- (Jacksonville, FL)
US Second Army Recruiting (USAREC) Battalion -- (New Orleans, LA)
US Second Army Recruiting (USAREC) Battalion -- (Raleigh, NC)
U.S. Army Beckley Recruiting Battalion -- (Norfolk, VA)
Wright-Patterson Air Force Base -- (Dayton, OH)
U. S. Army Corps of Engineers -- (Philadelphia, PA & Baltimore, MD)
VA -- Department of Veteran Affairs HQ -- (Washington, DC)
NETWAR -- Naval Network Warfare Command -- (San Diego, CA)
U. S. District Court -- Eastern District of California (Lake Tahoe, CA)
Army National Guard Directorate -- ( Washington, DC)
LANL -- Los Alamos National Laboratory -- (Los Alamos, New Mexico)
Eighth U.S. Amy Chaplain Corps -- (Seoul, Korea)
U.S. Navy Chaplain Corps -- (Pusan, Korea)
Ordnance Center & School, US Army -- (Aberdeen Proving Grounds, MD)
DSS -- Defense Security Service -- (Quantico, VA)
DON -- Department of the Navy -- (Washington, DC & Pusan, Korea)
DDISA -- Defense Information Security Agency -- (Ft. Meade, MD)
Defense Logistics Agency -- (Ft. Belvoir, VA)
U.S. Army Baltimore Recruiting Battalion -- (Norfolk, VA)
TACRON 21, US Navy -- (Norfolk, VA)
CECOM -- (Fort Monmouth, NJ)
Air Intelligence Agency -- (San Antonio, TX)
Naval Aviation Executive Institute -- (Williamsburg, VA)
NSA -- National Security Agency -- (Linthicum, MD and Ft. Meade, MD)
Provident Bank -- (Baltimore, MD)
Automated Cable Services -- (Suitland, MD)
DOT -- U.S. Department of Transportation -- (Baltimore, MD)
National Association of Manufactured Homes -- (Baltimore, MD)
DOL -- U.S. Department of Labor -- (Philadelphia, PA)
Kissinger Financial Services -- (Timonium, MD) training: 2002 and 2007
D.C. Metropolitan Police Department -- (Washington, DC)
Reliable Contracting-- (Millersville, MD)
Giant Foods -- (Landover, MD)
USPS -- U.S. Postal Service -- (Cumberland, MD & Baltimore, MD)
EPA -- Environmental Protection Agency -- (Washington, DC)
Eastfield College -- (Dallas, TX)
Greater Washington Education Association -- (Washington, DC)
Baltimore City Jail -- (Baltimore, MD)
National Association of Accountant Administrators -- (Linthicum, MD)
Department of Veteran Affairs Materiel Acquisitions Management (Nat. Conference Series)
-- (West Palm Beach, FL, Los Angeles, CA, Cleveland, OH, & Iowa City, IA)
Nu Concepts in Travel -- (Baltimore, MD)
The Maryland Municipal League -- (Annapolis, MD)
Maryland Science Center -- (Baltimore, MD)
Northern Nursing Home Pharmacy -- (Ellicott City, MD)
Associated Springs -- (Hamilton, ONT, Canada)

Q. What advice do you have for a customer looking to hire a provider like you?

A. "Chemistry, timing and fit are all needed to create a win/win/win result." I agree with this statement made by George Fraser.

Video clips, bio, references and conversations over the phone all help to provide the kind of picture you need to determine if there is the right chemistry and the right fit.

I will need to know why you are calling for my services at this time.

Is your call a proactive move or is it in reaction to something crazy that has happened within your organization? It does not matter which it is, but knowing what has sponsored your request for my services at this time will help me better serve your organizations real needs.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?


1. Listen. And then listen some more.
2. Approach every day with curiosity and a sense of humor.
3. Address problems with practical solutions.
4. Give credit where credit is due.
5. Start projects worth finishing and then finish them with excellence.
6. Give more value than receiving in payment for services rendered.
7. Customize each training experience to meet specific needs.
8. Do the details with dignity.
9. Act with purpose and passion.
10. Paint all the way to the edge of the canvas.
11. Practice humility.
12. Gratitude for everything. Everything.

Q. What questions should a consumer ask to hire the right service professional?

A. 1. "What do other customers have to say about your services?" (Advertisement is what we say about ourselves. Third party endorsement is what others say about us and has much more credibility and objectivity.)

2. "How many years have you been providing this service as a full time vocation?" (Time and experience help to hone one's skills.)

3. "How much have you traveled?" (Travel tends to open up one to a variety of different cultures and experiences, which help to inform their training skills.)

4. "What have you written?" (Writing books and articles forces one to drill deeper and to sharpen research skills.)

5. "How do you customize what you do to meet the specific needs of our organization?" (Off-the-shelf training hits the floor, missing the mark. Customization hits the bulls eye.)

Q. Why does your work stand out from others who do what you do?

A. I have discovered that it is what one learns after he/she thinks they know it all that really counts.

I have traveled to well over 50 countries, learning much from the people I have met and worked with in those countries.

I am curious about many things, which has informed what I am passionate about: Black History. Rosetta Stone history. The psyche of professional athletes. Entrepreneurship. Emotional intelligence. Comparative religions. Cross cultural competence. And so much more...

I customize my training around the implementation of the mission and vision of any organization I work with.

Q. What do you like most about your job?

A. * Helping to solve problem situations for organizations.
* Enhancing creativity, productivity and purposeful communication.
* Providing skills and tools for better customer service (both internal and external).
* Watching the "lights go on" in people's eyes.
* Travel.
* Meeting new people.
* Helping teams communicate better.
* Cross-cultural relationships.

Q. Tell us about a recent job you did that you are particularly proud of.

A. Here is what one of my recent Thumbtack clients said: "Joel did a great job and delivered just what our staff needed. He taylored his presentation with personal information about our company/program which resonated with the staff. Staff members stated they would like to see him provide additional training for us in the future...."

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