FAQs
- How did you get started doing this type of work?
I hold degrees in political science and philosophy, along with a Master's Degree in Education. Throughout my educational pursuits, I always found myself doing work involving marketing and public relations. Several years ago, a large company, with 10 locations (in the midst of a name change), hired me to do a small project. Shortly afterwards, they contracted with me to serve as their entire "marketing department". I oversaw everything including logo design, website design, newsletters, brochures, business cards, newsletters, letterhead, sales sheets, posters, campaigns, ads, and more. I've decided to marketing is my life's vocation. It is what I love to do. Marketing is fun and challenging work that requires a good mix of creative, technical, problem-solving, and analytical skills. It also demands attention to small details in relation to the big picture. It also affords me an opportunity to work with businesses across a diverse range of industries. I'm very fortunate to do work I love and to provide useful services to some amazing people and businesses.
- What types of customers have you worked with?
The most common types of jobs I do for clients include website design, social media marketing (Facebook and Twitter), press releases, e-newsletters, PDF brochures, print collateral, and white papers, event marketing, strategic planning and consultations.
- What advice would you give a customer looking to hire a provider in your area of work?
Choosing the right marketing person or team is not an easy task. The internet offers a dizzy of possibilities. 1) Make sure to find someone who is trustworthy and will put you and your business first. 2) Steer clear of companies that try too hard to sell their services. It's usually a red flag. 3) Ask if they outsource work to third party vendors and/or if they mark up printing jobs. 4) Do not over commit to a long-term project at the beginning, start small and see how the company handles the task. 5) Ask upfront about costs and fees. If they are hesitant to disclose this information upfront, prepare to pay a lot of money for their services. Most marketing consultants and firms charge $150 to $300 an hour.