Q. What advice do you have for a customer looking to hire a provider like you?
A. Be sure to ask your potential service provider what value they bring in helping you tell your story. Just about anyone can shoot and edit a video, you really want to find out if they have the experience needed to help you accomplish your goals and objectives. Also be sure to ask to see examples of the work they do so you can determine if it meets your production quality standards.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. I would want to know the experience level of every person involved in my project as many companies use interns or people that are brand new to the industry and that can cost you time, money and quality. New people do bring fresh ideas but it takes a balance to get the right value. I would also find out what the average time between production and the finished final video is. Many companies outsource one aspect of the project which means you can loose control.
Q. What questions should a consumer ask to hire the right service professional?
A. What parts of the project will be done in house versus outsourced? How long have you been in the business full time? How do you help me meet my goals? Do you offer services beyond the technical aspects of production and editing? What different ways can you help me get my video to the places my intended audience can view?
Q. What important information should buyers have thought through before seeking you out?
A. Buyers will get their desired results faster if they have a vision or an idea of what they want a video to do for them. The more time you spend defining what you want the viewer to do after they watch your new video the faster we can produce your video (and lower cost = higher/faster ROI). It is not that important to have all the details and story boards complete before calling us.
Q. Why does your work stand out from others who do what you do?
A. Our clients enjoy greater results from projects we help them with because we take the time to understand their goals and we help them refine the story to drive the desired action from each viewer. We believe that a great video starts with a well defined message and objective and the actual production has enough entertainment value to attract a viewer and hold their attention until we direct them to take action.
Q. What do you like most about your job?
A. The most rewarding part of owning a video services company is seeing our projects drive results for our client. We have maintained a diverse cross section of business, government, education, not for profit and service/product providers and consumers as clients so that we enjoy leveraging our knowledge across all types of projects.