Money is always a challenge when you start a new venture. Always assume that you will spend more money than you planned. Also, you need to have the patience that it takes time to get customers and build a successful business.
Paul Barr is a personal trainer who helps people transform their lives and accomplish their personal goals. He offers yoga lessons for all, but mostly his students are women. He works with clients who are special populations as well.
I follow the motto "Under Promise and Over Deliver", and try to give the clients more than they expect. Be kind and friendly at all times. Clients are not interested if you are having a bad day. They don't want to hear you complain. Be on time. Another small touch, especially at my yoga studio, is to try and learn the students' names. It makes them feel important.
With Paul, each client are treated special. His solutions are based on each specific need.