Marketing Planning & Consultation Services

Q. What advice do you have for a customer looking to hire a provider like you?

A. If there is not a free consultation, run... Many marketing and marketing related companies charge for every action they take, not that any of it actually benefits you or your business.

Here at PKP Marketing Consulting you always receive a free 30 minute marketing consultation when we perform any major service. We want your insight and input into the process so you are fully aware of what you're receiving and how best to utilize it to grow your business.

We provide analytics and data insights behind all of our online marketing platforms and can show you how to effectively track your print media, television, radio and other campaigns you may have so you better understand how your money is spent.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. The list of inside knowledge that the average person does not know goes on and on... As far as web design is concerned, perhaps the most important, overlooked, and misunderstood aspect is Search Engine Optimization... Search engines much like people want relevant and timely information. Keeping a website updated frequently helps you in the search engines. True long lasting and trustworthy information is great as well, but it takes time to go from random advice to industry best practices.

In Web Design I would have to say purpose. The purpose of your website should silently whisper to customers what you want them to do. We call this a call to action... Should they fill out a form, call you, or rush to make the purpose. People listen to directions; what are you telling your customers to do?

Q. What questions should a consumer ask to hire the right service professional?

A. There are a multitude of questions that should be asked but are never asked. Here's some of the question we here often...
How can I create more customers from my business cards?

I know websites are important, but how much do they really matter?

Does Internet Marketing Really work for every business?

What should I know before talking with a Search Engine Optimization Company?

I just started my business, what should I do next?

I have a paper thin budget, most companies won't talk to me, how can you help?

I've heard a lot about social media, but where do I start?

My business seems so divided, how can I unite my staff to perform better?

Q. What important information should buyers have thought through before seeking you out?

A. Before talking to a web design, graphic design, public relation, marketing, or advertising company you should already have a vision for your company... Marketing consultation can help with some of these questions but the final decision will be your own.

What is your mission statement?
What do you want customers to know about you? What should customers think of when they first see your company image?
Who are some of your biggest competitors.
What are some designs/ads that you like?
What is your company tagline or slogan?
Exactly what services do you currently provide or plan to provide in the near future?
What do you do better than your competiton?
What do you do that your competition doesn't do at all?

Q. Why does your work stand out from others who do what you do?

A. PKP Marketing Consulting is one of the only Strategic Marketing Planning and Business Intelligence firms in the United States that targets small to medium sized businesses. We have been able to perfect our own services, reducing our overhead expenses, so we can offer the same cost effective solutions to other small businesses.

There are others that design website, create logos, and consult, but no one does more or cover more aspects of your business than PKP Marketing Consulting. We can work with you from pre-startup when you are forming your ideals, creating your business plan, and determining your marketing strategy to your growth phase towards market dominance.

Q. What do you like most about your job?

A. I liove the aha moments that customers receive when I show them how they can make small tweaks to what they are currently doing to become more efficient, save more money, train staff faster, or solve any other problem.

In my field, I'm known as a knowledge worker. I am a certified know-it-all. There's nothing better than the random phone call or email to get an answer to a problem that has presented itself. The trust that customers can give to their marketing consultant is the true beauty of the industry. By informing me of small problems, I can make sure they never before larger and more costly problems.

Q. Do you have a favorite story from your work?

A. My favorite story is my most used example of the value of marketing consulting. A particular client of mine had purchased a search engine marketing package from me and seen awesome results for the first 4 months. Suddenly the conversions stopped. I was blasted for the performance level dropping though the analytics in my backoffice showed that the business should have been doing better than ever. To come to a solid conclusion in this scenario I camped out at the business location for 2 weeks answering their phone calls that my current marketing was generating. In 2 weeks I sold more than they normally sold in 6 weeks. Conclusion, the sales stopped because their sales rep was stressed and started taking more and more smoke breaks instead of answering and returning phone calls.

Customer Service is one of the vital aspects of the marketing funnel that is so often overlooked. If you have bad customer service, all the marketing in the world won't save you.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. PKP Marketing Consulting offers several services from many marketing, business, communications, and management fields. Please check our website for specific offerings for listed prices. Daily Discounts apply.

Web Designs start at $1500. Call for a custom quote. Many simple projects can be done for less.

Custom Logo Design: 125 for standard 175 for character/mascot.

On site marketing Consulting: $75 per hour
Online/Phone Marketing Consulting $40 per hour

Online Appointment Scheduling starting at $50

Business Phone PBX Service starting at $60/ 2 lines, unlimited minutes, all standard calling features, conference line, voicemail to email, fax to email and more.

Search Engine Optimization, Search Engine Marketing, Social Media Marketing all package bundled and sold as needed or per budget.

Most business services are at $75 per hour plus applicable state fees.

*Our Hours are different than the competition. All of our agents must type a minimum of 50 wpm accurately, pass semi-annually business writing test and other performance driven test and certification to provide you the best value for time invested.