Internet Marketing, Websites & Multimedia Services

Skyborough Group

Stockton, NJ

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About Skyborough Group

Our orientation is on helping you to sell more. We do internet marketing, websites, WordPress sites (we create our own themes), AdWords, SEO, SEM, and creative marketing solutions.

We are very experienced in print media, including catalogs and brochures. We also do flash, video, and music editing for display on the internet, and we are very experienced with Google AdWords.

We focus on marketing real estate using internet marketing and also book marketing for self-published authors.

Our customers love our focus on helping them to sell more rather than on the technology, even though we are experts in using the technology.

Location

PO Box 21
Stockton, NJ 08559

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Reviews

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  • 5/5 stars August 9, 2013

    I have worked with Skyborough on and off for over twenty years on projects large and small. David brings a high level of tecnical expertise and business accumen to the table as a partner.
    Bill

  • 5/5 stars August 6, 2013

    I quickly felt confident in David's understanding of my needs and in his ability to deliver. I was impressed with his vast knowledge in both the technical realm and business environment. It was especially important for me to work with someone who had a grasp on my situation in addition to a forward moving vision. It is rare to find someone intelligent and adept at every step. My website and printed materials brought compliments and new clients. His creativity and experience got the work done quickly and professionally. I look forward to using David again.

  • 5/5 stars August 6, 2013

  • 5/5 stars August 6, 2013

    Don't waste your time going anywhere else than David Fisher.

    I have worked for years with David Fisher, on advertising, book printing and promotion, marketing projects, for companies both tiny and big! If you want a profound, deep, intelligent understanding of the internet, internet marketing, as well as all things "computer", David is amazing. His insights are not flip or fly-by-night, but grounded in enormous experience. But, added to this, is a superb design sense, which creates the most powerful visual impact imaginative---- double bang for a very, very reasonable buck!!!

  • 5/5 stars January 31, 2013

    David is one of the finest technology experts I have met. His relaxed and friendly style is a true delight and a welcome change. I very much appreciate his patience in explaining everything to me in a way that a lay person can understand. His enthusiasm for his work really shines, and I felt confident that all of my technology needs would be met. I would highly recommend working with David to others, and I welcome the opportunity to work with him again.

Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. Primarily all things web and internet. In addition we do product photography for catalogs. Generally we service all of Eastern PA, all of New Jersey, NYC, and have clients also in other states Utah, Vermont, and Florida.

Q. Describe three recent jobs you've completed.

A. We have ongoing web work for one of US's oldest commemorative tour companies. Also websites for Ad Agencies, lots of WordPress sites, and Adwords campaigns for real estate sales and support.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Examine your sales goals. Decide upon a budget range you wish to spend regarding achieving your sales goals. Then, tell us that budget so we can match your sales goals, budget, and the huge variety of services that can help to achieve that sales goal.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. Yes, the big secret is to tell your invited quoters what your budget is. Keeping that under covers does not serve you. Imagine asking a real estate broker to find you a home but refuse to tell them your budget. We cannot quote you very well if we cannot match our huge array of services to your needs and budget.

Q. What important information should buyers have thought through before seeking you out?

A. If "price" is your sole concern, then best to say so. Then tell us your budget and we can give a proper quote. Otherwise it is shooting in the dark. We want to match our services to your needs and budget... we "want" to do that. You do too.

Q. Why does your work stand out from others who do what you do?

A. We translate the huge field of technology (print and internet) into meaningful ways to help you increase your sales. Merely talking about technology and internet techno-babble is not helpful and usually leads you astray from your goals. Our unique focus helps our clients to maintain that sales focus.

Q. What do you like most about your job?

A. It is extremely creative. Each job is unique and unusual. We do product photography (not weddings and social events) and each job is very creative. Websites are always unique and tailored to each client.

Q. What questions do customers most commonly ask you? What's your answer?

A. Well, in truth, most customers are in a hurry and then drag their feet providing their material. So, "how long does it take to complete our website?" And the answer is always in their hands.

Q. What do you wish customers knew about you or your profession?

A. Simple thing: find someone you trust and enjoy having around. Without that there is not much anyone can do.

Q. How did you decide to get in your line of work?

A. Design and computer assisted design has always been our base interest. We think that the design must work to achieve the clients' goals. Then, behind that comes the functionality and technical back-end stuff which is important but in our minds a second place to design, useability, ease of use, customer support, etc.

Q. Tell us about a recent job you did that you are particularly proud of.

A. Website to help sell an 8 acre home site in North Carolina. This was challenging because client had TWO photos of the property and huge obstacles concerning how to present the property on the Internet. We created a video website for this client that even had Tiger Woods helping to sell the property and that was quite a fete as we did not have to pay him anything. We thought that was creative!

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. Yes we do. And, not only that, we provide online training videos on a variety of topics as well. So, we teach and we learn. Web and Internet work is never a firm foundation as it changes so much and so quickly. Our approach is and always has been to keep our focus on business-concerns and sales and selling (for our clients) and while we know our technology very well, we do NOT talk techno-babble and get absorbed in technical issues. We focus on your sales and your selling. We are just focused that way.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. Web and internet work is endlessly changing. To me what is exciting to me is to add the concept of usefulness and viewer responsiveness to your website. This would include many "tell me" or "show me" buttons throughout your website to tell and show how to use your products, how to install them, how to make them work for you, etc. This is a service very few website creators do and it is my focus. It is a little costly to create this material, but, you answer these questions all the time in customer service responses, so why not incorporate it into your website.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. No complicated pricing system at all. We match our clients' needs and their budget with work they love and enjoy. We do have to help some clients to understand that keeping their budget a "secret" does not serve their needs at all. It would not help a real estate broker to find you a home if he had no budget from you. And too, same idea for web and internet work as well.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Keep your focus on what your clients need and want and not your technological expertise. Your clients have needs and your ability to ask, listen, and respond to their needs is very important. If you can avoid mentioning techno-babble, then do so.

Q. What is your greatest strength?

A. Our greatest strength is our 20+ years of experience. We have a very focused view of what matters and how we can best serve our clients. While the technology is important it is not THAT important if it does not work to increase sales and improve your customer service. So, we focus on those things and we know the technology very well without snowing you with techno-babble.

Q. What are you currently working on improving?

A. Well, CSS3 is a challenge and we are increasing our skill-set in that arena all the time. We also have created a way to deliver mobile-specific content without limiting the quality of the desktop experience and keep the cost of doing that very low.

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