Breakthru Communications
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3824 Corrales Road, Suite A
Corrales, NM 87048 (map) - (505) 899-8578
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Public Relations & Complete Marketing Consulting
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Breakthru Communications • Corrales, NM • $35-200 per hour
- You'll be asked a few quick questions that will help describe your needs.
- You'll be asked to provide your contact information so that Debbie Dapson will be able to get in touch with you.
- You'll have the option to get competing quotes from other qualified service professionals, saving you time and money.
In today's less-forgiving markets, customers, prospects and the media often turning to information are all being deluged with product and company news. It takes innovative, aggressive approaches to lift your company above the static. Marketing and public relations today goes beyond "media relations" to a rounded series of events and communications targeted at key influencers in the client's target markets.
Breakthru is passionate about our client's market success because making one’s mark in today’s crowded markets requires a blend of multiple marketing disciplines, and Breakthru offers them all with expert writers and professional digital and print graphics designers. Breakthru's clients expect and know that their messages will "break through" all the noise.
Question and answer
Q. What advice do you have for a customer looking to hire a provider like you?
A. When hiring a consultant for business development (marketing and public relations), make sure you check references and also thoroughly discuss your goals and objectives up front, probing for how the consultant would address key concerns. Business development (marketing and public relations) is more art than science, and in many cases, a result that would please another client is not the same as a result that would please you. I have heard from too many clients who felt they had paid a lot of money and had gotten nothing in return. In some cases, it may have been a poorly qualified consultant, but in many cases I am guessing it was simply a mismatch of client and consultant viewpoints and priorities.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Br A marketing program has a life of its own. It is likely to change as it evolves, but you have to be on top of that change – making sure that you are still moving toward your objectives. One of the biggest mistakes a client can make is abandoning a program too soon. Marketing rarely provides immediate results, instead, programs mature – much the way wine does. Make sure you have discussed your expectations completely with your marketing consultant so that you have realistic expectations about how a program will unfold and what the milestones will be – and then give the program time to work.
Q. What questions should a consumer ask to hire the right service professional?
A. Get and check references. Develop a set of “what would you do if . . .” scenarios to see how the consultant thinks and to see if she has a philosophy toward problem solving that will mesh with yours. Ask for case studies.
Q. What important information should buyers have thought through before seeking you out?
A. What are your high-level marketing goals? Can you articulate them? What is your budget? (It is unfair to ask a marketing consultant “how much will it cost?” without providing a budget range that you are comfortable with. It is like asking how much a car costs without specifying used or new, Mercedes or Kia, etc. Also decide whether you want strategic assistance, a team to execute on previously determined goals, or some combination of strategic and tactical support. What internal resources (including your own time) are you willing to dedicate to reach your goals?
